Dizajn SberPay Platobná aplikácia od dizajnéra Sber je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Strieborná cena A' Design Award v súťažnej kategórii Mobilné technológie.

StriebornáMobilné technológie· 2022

SberPay Platobná aplikácia

od Sber

Klient: Sber

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Mobilné technológie

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Farby

Dizajn

O dizajne SberPay Platobná aplikácia

SberPay je platobná aplikácia pre online nákupy a nákupy v rámci aplikácií. Platby sa realizujú prostredníctvom aplikácie SberBank Online, takže údaje o karte sa neprenášajú do obchodov ani partnerom. Zostatok na karte je možné vidieť pred každou platbou. Podporované sú jednorazové platby, opakované platby a predplatné a na neskoršie použitie je možné prepojiť neobmedzený počet kariet. Vizuálny jazyk je jednoduchý a založený na typografii, tlačidle a prechode farieb. Cieľom bolo odstrániť potrebu zadávať údaje o karte a urobiť platbu rýchlou a bezpečnou.

Ocenenie

O ocenení Strieborná cena A' Design Award

SberPay Platobná aplikácia je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od SberPay Platobná aplikácia sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. SberPay Platobná aplikácia je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Rozmery a balenie: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Štítky: innovation, payments, pay, acquiring, internetacquiring
Výrobná technológia: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Dizajnérska výzva: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Výskum: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inšpirácia: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Trvanie projektu: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Pracovný postup: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patenty: Sberbank
Členovia tímu: Daria Prokuda
Shishki Collective