Gradient Vodka Soda Balenie Vodka Soda od Mark Rowe and John Eresman

Dizajn Gradient Vodka Soda Balenie Vodka Soda od dizajnéra Mark Rowe and John Eresman je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2022

Gradient Vodka Soda Balenie Vodka Soda

od Mark Rowe and John Eresman

Klient: Gradient Beverages Corp.

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Gradient Vodka Soda Balenie Vodka Soda

Gradient je dizajn obalu pre mixované balenie nápojov vodka soda. Balenie obsahuje šesť elegantných 355 mililitrových plechoviek s postupne klesajúcou silou alkoholu 8, 7, 6, 4, 3 a 2 percentá objemu. Plechovky sú usporiadané v jednej línii vo vnútri škatule, pričom vzor bodkovanej matice prechádza z tmavého do svetlého odtieňa naprieč radom. Šikmá perforácia otvára škatuľu od silnejšieho konca smerom k slabšiemu, takže plechovky sa vyberajú v tomto poradí. Toto usporiadanie podporuje mierne požívanie počas večera. K dispozícii sú tri príchute: malina citrón, uhorka mäta a limetka.

Ocenenie

O ocenení Bronzová cena A' Design Award

Gradient Vodka Soda Balenie Vodka Soda je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Gradient Vodka Soda Balenie Vodka Soda sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Gradient Vodka Soda Balenie Vodka Soda skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Rozmery a balenie: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Štítky: gradient, moderation, vodka soda, seltzer, gradually reducing,
Výrobná technológia: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Dizajnérska výzva: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Výskum: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inšpirácia: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Trvanie projektu: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Pracovný postup: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Členovia tímu: Creative Director: John Eresman
Designer: Mark Rowe