Wan Shan Jiu 5696 Obal na baijiu od Zhang Yanhui

Dizajn Wan Shan Jiu 5696 Obal na baijiu od dizajnéra Zhang Yanhui je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2023

Wan Shan Jiu 5696 Obal na baijiu

od Zhang Yanhui

Klient: Wuhan Pufine Creative Technology Co., Ltd.

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Wan Shan Jiu 5696 Obal na baijiu

Wan Shan Jiu 5696 je obalový dizajn pre prémiové čínske baijiu určené pre medzinárodný trh. Fľaša má trojuholníkový tvar, ktorý pôsobí pevne a stabilne. Trojuholníkový tvar spája dekoratívne prvky západnej klasickej architektúry s východnou myšlienkou, že trojka plodí všetky veci sveta. Trojrozmerné reliéfy slávnych svetových pamiatok obklopujú fľašu a evokujú cestu okolo sveta. Vyrezávaný kovový odznak označuje kvalitu produktu. Darčekovú krabicu aj fľašu si možno ponechať a vystaviť.

Ocenenie

O ocenení Strieborná cena A' Design Award

Wan Shan Jiu 5696 Obal na baijiu je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Wan Shan Jiu 5696 Obal na baijiu sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Wan Shan Jiu 5696 Obal na baijiu je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Rozmery a balenie: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Štítky: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Výrobná technológia: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Dizajnérska výzva: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Výskum: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inšpirácia: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Trvanie projektu: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Pracovný postup: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Členovia tímu: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Zdroje obrázkov: Xiang Shasha
Wang shijie