Spot On Interaktívna Svetelná Inštalácia od Responsive Spaces and Michael Holzer

Dizajn Spot On Interaktívna Svetelná Inštalácia od dizajnéra Responsive Spaces and Michael Holzer je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Zlatá cena A' Design Award v súťažnej kategórii Inštalácia.

ZlatáInštalácia· 2023

Spot On Interaktívna Svetelná Inštalácia

od Responsive Spaces and Michael Holzer

Klient: Creative Region / City of Linz

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Inštalácia

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Dizajn

O dizajne Spot On Interaktívna Svetelná Inštalácia

Prázdne výklady sú nuda. Najmä v dôsledku pandémie Covid-19 sa prázdne výklady stali pre mesto Linz ešte naliehavejšou záležitosťou. Ale najmä na skvelých miestach po celom meste sú tieto priestory aj nevyužitými prezentačnými plochami, ktoré sa medzičasom dajú dobre využiť. Preto táto jedinečná inštalácia výkladu a koncept „Spot On“; za tým boli vyvinuté. Interaktívne svetelné inštalácie premieňajú prázdne okná na pútavé a výnimočné umelecké diela a zároveň ponúkajú miestnym podnikom cennú dočasnú scénu. my. láska. Linz.

Ocenenie

O ocenení Zlatá cena A' Design Award

Spot On Interaktívna Svetelná Inštalácia je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Spot On Interaktívna Svetelná Inštalácia sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Spot On Interaktívna Svetelná Inštalácia vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Rozmery a balenie: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Štítky: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Výrobná technológia: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Dizajnérska výzva: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Výskum: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inšpirácia: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Trvanie projektu: Since August 2021 in Linz
Pracovný postup: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Členovia tímu: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Zdroje obrázkov: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus