Rivalta Etiketa na fľašu vína od Ximena Ureta

Dizajn Rivalta Etiketa na fľašu vína od dizajnéra Ximena Ureta je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2023

Rivalta Etiketa na fľašu vína

od Ximena Ureta

Klient: Santa Ema

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Rivalta Etiketa na fľašu vína

Rivalta je etiketa na fľašu vína a obalový dizajn vytvorený pre limitovanú produkciu červeného cuvée. Predná etiketa je vytlačená na nenatieranom papieri odolnom voči vode pomocou ofsetovej technológie s piatimi špeciálnymi farbami, matnou striebornou fóliou, sieťotlačovým lakom a mechanickým reliéfom. Zadná etiketa je vytlačená digitálnou technológiou v troch špeciálnych farbách. Papier je certifikovaný pre zodpovedné obhospodarovanie lesov a odoláva starnutiu aj ultrafialovému žiareniu. Červené tóny a detailná ilustrácia pripomínajú taliansky pôvod zakladajúcej rodiny a dodávajú prezentácii elegantný charakter.

Ocenenie

O ocenení Strieborná cena A' Design Award

Rivalta Etiketa na fľašu vína je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Rivalta Etiketa na fľašu vína sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Rivalta Etiketa na fľašu vína je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema’s iconic wines.
Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.
Rozmery a balenie: The Rivalta front and back labels were printed on self-adhesive, uncoated, and water-resistant Wet Strength paper. It is FSC-certified, confirming the commitment to the use of raw materials grown in forests cultivated under responsible management, thus providing environmental, social, and economic benefits. The labels are resistant to aging and ultraviolet light.
Bordeaux label dimension: 4.7cm x 16.7 cm.
Back label dimension: 11.7cm x 8.4cm.
Tin capsule printed in two colors.
Štítky: Wine label, packaging, design, label, wine, Rivalta, Ximena Ureta, Chilean wine, Chilean designer, Santa Ema.
Výrobná technológia: The front label was printed on Fasson Estate 8,89gr and the back label on white Martele, 90gr.
The label was printed using offset technology, and both its printing and finishes were carried out on a Gallus machine with 5 special colors and Alufin Matt Gio-NB matt silver overprintable folia, silkscreen varnish and mechanical relief.
The back label was made using digital technology on a Xeikon CX3 series machine printed in 3 special colors.
Dizajnérska výzva: The challenge of this packaging consisted of designing the Rivalta label so that it would maintain some of its initial characteristics but at the same time managed to revitalize the passionate and adventurous spirit of the pioneer generations, focusing on the place of origin of the Pavone family. Red now plays an important role in Rivalta's new personality, making it more elegant and sophisticated.
Výskum: The design of the Rivalta Gift Box was the result of several previous technical tests during the trial period so as to enhance the design and establish the percentage of folia, red and silver ink of the illustration and this way define which one interpreted the new personality of this product in the best manner. Five different printing originals were elaborated until reaching the desired result.
Inšpirácia: Rivalta is a tribute to Pedro Pavone-Voglino, father of Félix Pavone who was the founder of Vina Santa Ema. Endowed with a wonderful pioneering spirit and great determination, in 1917 Pedro Pavone-Voglino embarked on the long journey from his home in Rivalta, in Piedmont, Italy to the New World. Upon arriving in Chile, he settled in Isla de Maipo where the landscape and its extraordinary characteristics for viticulture charmed him at once.
Trvanie projektu: Rivalta was launched in June 2022 in Chile as the first market.
Pracovný postup: This packaging is a limited production of 1,000 boxes per year. It is currently sold in Chile as well as in Santa Ema’s main markets such as China, Brazil, Hong Kong, and the Czech Republic among others.
Členovia tímu: Art direction and design: Ximena Ureta.
Zdroje obrázkov: Image #1, #2, #3, #4: Jorge Brantmayer.
Image #5: Ronald Caro.