Kuwasawa Design School 2022 Sprievodca od Kazune Watanabe

Dizajn Kuwasawa Design School 2022 Sprievodca od dizajnéra Kazune Watanabe je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Strieborná cena A' Design Award v súťažnej kategórii Tlač.

StriebornáTlač· 2023

Kuwasawa Design School 2022 Sprievodca

od Kazune Watanabe

Klient: Kuwasawa Design School

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Tlač

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Dizajn

O dizajne Kuwasawa Design School 2022 Sprievodca

Školský sprievodca pre Kuwasawa Design School, prvú školu dizajnu v Japonsku. V posledných rokoch pribúda online komunikácia a hranica medzi realitou a virtuálnosťou sa stiera. V takejto situácii sa dizajnérsky tím snažil o možnosť dizajnu vyjadrením toho, čo bolo uznané ako digitálne, pomocou analógu (papier a tlač). Na prvý pohľad vyzerá ako obyčajná kniha, no po vytiahnutí funguje animácia. Sprievodca je rozdelený do samostatných zväzkov, aby si ho ľudia mohli vychutnať rôznymi spôsobmi. Ich cieľom bolo digitálne vyjadrenie pomocou typografie.

Ocenenie

O ocenení Strieborná cena A' Design Award

Kuwasawa Design School 2022 Sprievodca je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Kuwasawa Design School 2022 Sprievodca sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Kuwasawa Design School 2022 Sprievodca je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Rozmery a balenie: Dimensions Width:182mm x Height:257mm x Depth:25mm
Štítky: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Výrobná technológia: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Dizajnérska výzva: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Výskum: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inšpirácia: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Trvanie projektu: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Pracovný postup: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.