Pinna Olive Oils Etikety od Giovanni Murgia

Dizajn Pinna Olive Oils Etikety od dizajnéra Giovanni Murgia je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2023

Pinna Olive Oils Etikety

od Giovanni Murgia

Klient: Fratelli Pinna

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Pinna Olive Oils Etikety

Dizajn týchto fliaš s olivovým olejom má minimálny a čistý vzhľad, ktorý sa vyznačuje iba vysokým kontrastom medzi bielou fľašou a vybranými farbami prvkov na etikete. Cieľom projektu je vytvoriť súčasný, minimálny a príťažlivý dizajn, ktorý prenesie víziu Fratelli Pinna, rovnováhu medzi hodnotami inovácie a dôležitosťou zakorenenia v krajine. Túto neoddeliteľnú kombináciu vyjadruje vizuálna metafora inšpirovaná tvorbou sardínskeho dizajnéra a umelca Eugenia Tavolara.

Ocenenie

O ocenení Bronzová cena A' Design Award

Pinna Olive Oils Etikety je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Pinna Olive Oils Etikety sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Pinna Olive Oils Etikety skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
Rozmery a balenie: Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color.
Štítky: oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
Výrobná technológia: The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
Dizajnérska výzva: The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
Výskum: The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
Inšpirácia: Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
Trvanie projektu: The project started in Sassari in October 2022 and finished in Sassari in February 2023.
Pracovný postup: The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
Členovia tímu: Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini
Zdroje obrázkov: Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023