Siviano Talianske Víno od Valerii Sumilov

Dizajn Siviano Talianske Víno od dizajnéra Valerii Sumilov je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2023

Siviano Talianske Víno

od Valerii Sumilov

Klient: Shumi Love Design

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Overený víťaz ocenenia

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Dizajn

O dizajne Siviano Talianske Víno

Toto dielo je inšpirované Talianskom a všetkým o Taliansku: jeho maškarné plesy, jeho tajomstvá, jeho tajné spoločnosti, jeho klany a jeho bohatá kultúra. Dizajn sa snažil odrážať mystiku, tajomstvo a posvätné túžby. Kúpou tohto vína si konzument kupuje vstupenku do privilegovanej spoločnosti, do tajného rádu, do ktorého má vstup len pár vyvolených. Štítok je vyrobený v originálnom komplexnom tvare. Akcent je posunutý doprava, aby svojou asymetriou upútal viac pozornosti. To dodáva celému konceptu dizajnu viac estetiky a tajuplnosti.

Ocenenie

O ocenení Bronzová cena A' Design Award

Siviano Talianske Víno je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Siviano Talianske Víno sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Siviano Talianske Víno skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.

The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design.
Rozmery a balenie: Label: 86 mm X 145 mm. Paper: Vergé White
Štítky: italian, wine, siviano
Výrobná technológia: Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
Dizajnérska výzva: The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
Výskum: We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
Inšpirácia: The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
Trvanie projektu: The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
Pracovný postup: The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
Patenty: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Členovia tímu: Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Zdroje obrázkov: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov