Moutai 1935 Obal na liehovinu od Chengdu Wanjiazu Technology Co., Ltd

Dizajn Moutai 1935 Obal na liehovinu od dizajnéra Chengdu Wanjiazu Technology Co., Ltd je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Zlatá cena A' Design Award v súťažnej kategórii Dizajn obalov.

ZlatáObaly· 2024

Moutai 1935 Obal na liehovinu

od Chengdu Wanjiazu Technology Co., Ltd

Klient: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Moutai 1935 Obal na liehovinu

Moutai 1935 je obal pre čínsky destilovaný liehovar z provincie Kuej-čou. Sklenená fľaša nesie reliéfne vzory na červenom pozadí, zobrazujúce zlaté výjavy predajcov soli a obchodu s liehovinami v meste Moutai. Vzory sú inšpirované tradičnými čínskymi žánrovými maľbami. Na pleci fľaše sú vyrazené tri kruhy zlatých vlniek. Reliéfny povrch je dokončený nástrekom glazúry, ktorá zlepšuje úchop a dotyk. Uzáver zo zliatiny zinku využíva prerušovanú zubovitú štruktúru ako opatrenie proti falšovaniu. Darčeková krabica je vyrobená z recyklovateľnej a biologicky rozložiteľnej lepenky.

Ocenenie

O ocenení Zlatá cena A' Design Award

Moutai 1935 Obal na liehovinu je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Moutai 1935 Obal na liehovinu sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Moutai 1935 Obal na liehovinu vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
Rozmery a balenie: product dimensions,230 mm x 85 mm x 85 mm
Štítky: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Výrobná technológia: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Dizajnérska výzva: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Výskum: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Inšpirácia: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Trvanie projektu: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Pracovný postup: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Členovia tímu: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)