Yellow Crane Tower Balenie vody od Jin Zhang

Dizajn Yellow Crane Tower Balenie vody od dizajnéra Jin Zhang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2024

Yellow Crane Tower Balenie vody

od Jin Zhang

Klient: Wuhan Sanbu Brand Design

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

15,253

Overený víťaz ocenenia

Overiť stav ocenenia pre #154744

Navštíviť stránku Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Yellow Crane Tower Balenie vody

Toto je pitná prírodná pramenitá voda vyrábaná spoločnosťou Yellow Crane Tower. Dizajnér využíva metódu kreslenia znakov na prelomenie hranice medzi textom a grafikou, pričom integruje 3500-ročnú kultúru Wuhanu do troch znakov názvu Yellow Crane Tower a priebežne posilňuje značku a mestský kontext. Inšpirácia pre dizajn viečka fľaše pochádza z motívu nesmrteľného žeriava z legendy White Cloud Yellow Crane, ktorý sprostredkúva nesmrteľné čaro Yellow Crane Tower.

Ocenenie

O ocenení Bronzová cena A' Design Award

Yellow Crane Tower Balenie vody je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Yellow Crane Tower Balenie vody sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Yellow Crane Tower Balenie vody skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Rozmery a balenie: 225mmx60mmx60mm
Štítky: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Výrobná technológia: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Dizajnérska výzva: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Výskum: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inšpirácia: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Trvanie projektu: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Pracovný postup: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.