RE MAX Daelim Brožúrový komplet od Sang Ryu

Dizajn RE MAX Daelim Brožúrový komplet od dizajnéra Sang Ryu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Bronzová cena A' Design Award v súťažnej kategórii Tlač.

BronzováTlač· 2024

RE MAX Daelim Brožúrový komplet

od Sang Ryu

Klient: RE/MAX Daelim

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Tlač

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Dizajn

O dizajne RE MAX Daelim Brožúrový komplet

Brožúrový komplet je navrhnutý pre RE MAX Daelim, nového franšízanta medzinárodnej realitnej franšízy Real Estate Maximums (RE MAX) v Južnej Kórei. Zahŕňa dvojjazyčné vydania v kórejčine a angličtine a prezentačný obal na podporu predajných aktivít realitných maklérov u potenciálnych klientov. Inšpirovaný spoluprácou s realitnými maklérmi dizajnér riadil brandovú komunikáciu pre franšízové produkty s cieľom propagovať ich služby a výkonnosť. Brožúra obsahuje informatívny obsah, zatiaľ čo prezentačný obal slúži na uloženie predajnej dokumentácie a uľahčuje konzultáciu s klientmi.

Ocenenie

O ocenení Bronzová cena A' Design Award

RE MAX Daelim Brožúrový komplet je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od RE MAX Daelim Brožúrový komplet sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. RE MAX Daelim Brožúrový komplet skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Rozmery a balenie: 210 x 297 mm
Štítky: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Výrobná technológia: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Dizajnérska výzva: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Výskum: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inšpirácia: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Trvanie projektu: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Pracovný postup: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.