Inheritance Obal na liehovinu od Easyou Design

Dizajn Inheritance Obal na liehovinu od dizajnéra Easyou Design je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2024

Inheritance Obal na liehovinu

od Easyou Design

Klient: Easyou brand design

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Overený víťaz ocenenia

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Dizajn

O dizajne Inheritance Obal na liehovinu

Inheritance je obalový dizajn pre čínsku liehovinu. Sklenená fľaša má minimalistický tvar, ktorý kombinuje zaoblené hrany so štvorcovou základňou, čo odkazuje na tradičnú predstavu, že nebo je okrúhle a zem je hranatá. Uzáver fľaše má tvar klobúka Su Dongpa a dá sa ľahko uchopiť a otvoriť. Šesť ilustrácií rozpráva príbehy rodiny Troch Su a hodnôt, ktoré sa s ňou spájajú. Vonkajšia krabica je vyrobená z prémiovej lepenky s embosovaním a UV lakom. Cieľom dizajnu je predstaviť spotrebiteľom čínske kultúrne dedičstvo.

Ocenenie

O ocenení Strieborná cena A' Design Award

Inheritance Obal na liehovinu je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Inheritance Obal na liehovinu sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Inheritance Obal na liehovinu je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Rozmery a balenie: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Štítky: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Výrobná technológia: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Dizajnérska výzva: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Výskum: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Inšpirácia: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Trvanie projektu: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Pracovný postup: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Členovia tímu: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel