MG Next Generation Sprievodná aplikácia pre automobil od Star and Saic Oimt

Dizajn MG Next Generation Sprievodná aplikácia pre automobil od dizajnéra Star and Saic Oimt je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Zlatá cena A' Design Award v súťažnej kategórii Rozhranie.

ZlatáRozhranie· 2024

MG Next Generation Sprievodná aplikácia pre automobil

od Star and Saic Oimt

Klient: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Rozhranie

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Dizajn

O dizajne MG Next Generation Sprievodná aplikácia pre automobil

MG Next Generation je sprievodná aplikácia pre majiteľov automobilov, vytvorená pre mobilné telefóny a inteligentné hodinky. Aplikácia spája niekoľko regionálnych aplikácií do jedného globálneho produktu. Funkcie je možné prispôsobiť podľa lokality a modelu vozidla, takže každý majiteľ získa personalizovanú sadu nástrojov. Trojrozmerný model auta je zobrazený vo virtuálnej garáži a šesťuholníkové widgety zodpovedajú identite značky. Režim hosťa umožňuje ľuďom bez auta preskúmať hlavné funkcie ešte pred rozhodnutím.

Ocenenie

O ocenení Zlatá cena A' Design Award

MG Next Generation Sprievodná aplikácia pre automobil je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od MG Next Generation Sprievodná aplikácia pre automobil sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. MG Next Generation Sprievodná aplikácia pre automobil vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Štítky: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Výrobná technológia: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Dizajnérska výzva: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Výskum: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Inšpirácia: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Trvanie projektu: up to 6 month, China
Pracovný postup: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Členovia tímu: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Zdroje obrázkov: Star