Chilled Milk Obal od Kazuo Fukushima and Aya Tanaka

Dizajn Chilled Milk Obal od dizajnéra Kazuo Fukushima and Aya Tanaka je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2024

Chilled Milk Obal

od Kazuo Fukushima and Aya Tanaka

Klient: Meiji China Investment Co.,Ltd.

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Chilled Milk Obal

S cieľom osloviť mladé čínske ženy bolo uvedené prémiové jahodové mlieko inšpirované japonskými receptúrami, ktoré evokuje nostalgiu. Vyrobené z 50 % surového mlieka ponúka dokonalú rovnováhu sladkosti a kyslosti pre vekovú skupinu 20 – 39 rokov. Produkt sa vyznačuje štýlovým, prenosným obalom, ktorý využíva dôveru v japonskú značku. Jeho dizajn s bielym pozadím a realistickými ilustráciami jahôd má za cieľ poskytnúť pokojný zážitok jahodového poľa, stelesňujúci sviežosť a luxus.

Ocenenie

O ocenení Bronzová cena A' Design Award

Chilled Milk Obal je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Chilled Milk Obal sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Chilled Milk Obal skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Rozmery a balenie: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Štítky: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Výrobná technológia: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Dizajnérska výzva: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Výskum: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inšpirácia: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Trvanie projektu: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Pracovný postup: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenty: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Členovia tímu: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Zdroje obrázkov: Photographer: Zhu Jie