Chilled Milk Carton Kartón od Kazuo Fukushima and Haruka Takeuchi

Dizajn Chilled Milk Carton Kartón od dizajnéra Kazuo Fukushima and Haruka Takeuchi je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2024

Chilled Milk Carton Kartón

od Kazuo Fukushima and Haruka Takeuchi

Klient: Meiji China Investment Co.,Ltd.

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Chilled Milk Carton Kartón

Na prémiový trhu s mliekom v Číne vzniklo vďaka jedinečnej technológii prémiové mlieko určené ženám vo veku 30-50 rokov, ktoré kombinuje 100-percentné surové mlieko s koncentračnou technológiou zachovávajúcou živiny pre bohatú chuť. Projekt nanovo definuje balenie mlieka, spája inováciu a japonskú kvalitu s luxusnou chuťou. Fialová farba obalu symbolizuje vznešenosť, zvýraznená bielou a zlatou farbou pre eleganciu a kvalitu, vďaka čomu je dizajn výrazne zapamätateľný.

Ocenenie

O ocenení Bronzová cena A' Design Award

Chilled Milk Carton Kartón je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Chilled Milk Carton Kartón sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Chilled Milk Carton Kartón skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Rozmery a balenie: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Štítky: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Výrobná technológia: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Dizajnérska výzva: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Výskum: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inšpirácia: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Trvanie projektu: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Pracovný postup: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenty: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Členovia tímu: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Zdroje obrázkov: Photographer: Zhu Jie