Fruit Bar Obal na snack od Olha Takhtarova

Dizajn Fruit Bar Obal na snack od dizajnéra Olha Takhtarova je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2024

Fruit Bar Obal na snack

od Olha Takhtarova

Klient: SOTB and D

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Farby

Dizajn

O dizajne Fruit Bar Obal na snack

Fruit Bar je dizajn obalu pre radu prírodných snack tyčiniek. Snacky sú vyrobené z orechov, ovocia a semienok, bez umelých prísad. Každá príchuť, vrátane marhule, figy, slivky, datle a multifruit, je prezentovaná v balení s rozmermi 140 x 130 milimetrov. Výrazné farebné prechody vo fialovej, oranžovej, zelenej, modrej a červenej farbe od seba odlišujú jednotlivé príchute na regáli. Ilustrované postavičky reprezentujú každý druh ovocia a vyjadrujú energiu a radosť. Pre každý produkt bolo vytvorené individuálne logo, ktoré podporuje rýchlu rozpoznateľnosť a dodáva značke priateľský imidž.

Ocenenie

O ocenení Železná cena A' Design Award

Fruit Bar Obal na snack je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Fruit Bar Obal na snack sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Fruit Bar Obal na snack zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Rozmery a balenie: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Štítky: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Výrobná technológia: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Dizajnérska výzva: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Výskum: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inšpirácia: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Trvanie projektu: Poland. The project began in January 2023 and ended in June 2023
Pracovný postup: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.