Heshengzhao Bo Yuege Svadobný priestor od Wei Zhang

Dizajn Heshengzhao Bo Yuege Svadobný priestor od dizajnéra Wei Zhang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Bronzová cena A' Design Award v súťažnej kategórii Scénické umenie.

BronzováScénické umenie· 2024

Heshengzhao Bo Yuege Svadobný priestor

od Wei Zhang

Klient: Infront

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Scénické umenie

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Dizajn

O dizajne Heshengzhao Bo Yuege Svadobný priestor

Heshengzhao Bo Yuege je svadobný priestor navrhnutý tak, aby prezentoval tradičnú čínsku svadbu ako inscenovanú operu. Dizajn zaberá prázdnu výstavnú halu s rozlohou takmer 2000 metrov štvorcových, s hlavným pódiom dlhým 48 metrov a extrémne širokou obrazovkou vysokou 7 metrov a dlhou 28 metrov. Scéna zobrazuje imaginárny palác v oblakoch s bránou v tvare draka, červenými stĺpmi a viacvrstvovými strešnými rímsami. Použili sa trojrozmerné vyrezávané penové sochy a tradičná drevená čapová konštrukcia. Každá časť obradu sa riadi básňou napísanou pre novomanželov.

Ocenenie

O ocenení Bronzová cena A' Design Award

Heshengzhao Bo Yuege Svadobný priestor je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Heshengzhao Bo Yuege Svadobný priestor sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Heshengzhao Bo Yuege Svadobný priestor skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This is an epic traditional Chinese wedding like an opera.The name "HeShengZhao" comes from the famous Ci from Tang Dynasty (Ci is the name of a tune used to fill lyrics and is a specific form of ancient poetry.)the suffix "BoYue" is the name of groom and bride in this wedding.Ge refers to the praise of love.The planner specially composed a poem of Tang, the entire process and scene of the wedding are matched with the lyrics and music one by one.like a fairyland, depicts a grand palace wedding
Rozmery a balenie: This is a blank exhibition space in a convention and exhibition center with a height of 9 meters, a total length of 58 meters, a width of 29.5 meters, and an area of nearly 2,000 square meters.
The height of the Chinese-style building and aerial hoisting device reaches 8 meters, the wings of the phoenix reach 10 meters wide, the dragon's head reaches 6 meters high, the main stage (promenade) is 48 meters long, and a multimedia ultra-wide LED screen with a height of 7 meters, 28 meters long, playing fantasy special effects videos with strong visual impact (the real giantness is often not felt in pictures and videos)
Štítky: Wedding space, art space, Event Design, Multimedia Drama, Chinese Culture
Výrobná technológia: 3D carving foam sculpture technology and traditional Chinese wooden mortise and tenon construction were widely used in this project
The scene design of the fantasy wonderland needs to show the palace on the clouds, the dynamic of the Loong rising into the sky, the phoenix spreading its wings, all of which need to be carried out using 3D carving technology, for the shaping of dynamic scenes, we pre produced computer models for effect display and production reference, and performed partial proofing.Chinese scenes, buildings also need to be used to present a majestic palace feel.We made extensive use of cornices in ancient buildings to create a top of ten thousand palaces. The main stage is as long as 48 meters, the scene is very shocking. Combined with the process, fantasy style special effects videos were produced for each link.Constantly changing scenes.
Dizajnérska výzva: 1The biggest challenge is to complete the construction within a very limited time. This is an almost impossible task. We have about 50 trucks of materials, The entire 270 venue is all stage, and 70 percent of it is hoisted at high altitude. We did the utmost sequential space planning and scheduling to successfully complete it
2The most complex scenes, performance procedures and multimedia visual effects ever presented
We have almost 20 supplier teams in this project, and our rehearsal only lasts half an hour, which requires us to have strong overall coordination and directing capabilities. We have the ability to complete such a challenge.
3The ultra-widescreen naked eye 3D visual effects are a highlight of our event. according to each process, such as the palace above the clouds, everyone seemed to be in the heaven palace
Výskum: Type, Using modern technology and the method of producing a stage play to break the imagination
Method, set up a complete script with the background of the story set in the world of Chinese mythology.
Data, There were about 400 guests, 20 supplier teams, 150 staff teams, and tens of thousands of online viewers.
Results, Customers and guests were very shocked. Everyone’s feeling is that this is not a wedding,It’s like everyone is participating in a stage play.
The couple is a well known blogger. They broadcast the entire wedding live and more people felt the innovation of traditional Chinese culture.
Inšpirácia: China has many mythological stories, and characters from mythological stories often used as metaphors. Couple are described as the marriage of Loong and Phoenix,The wedding scene is an imaginary palace complex in the sky: the gate of the heavenly palace with a Loong-shaped archway, domineering red pillars, a long corridor on the clouds, fairies dancing gracefully to deliver the bride, At the top of the Ten Thousand Palaces, there are giant Loong and Phoenix as well as inverted crystal pavilions
Trvanie projektu: The project started in April 2023 and carried out conceptual design and scheme design. After nearly 6 months of preparation and one and a half months of production, it entered and started construction on the evening of October 1, 2023. On October 3 Finished at 8 a.m. and conducted scene shooting and acceptance. There are about 50 large trucks, and the construction took only one day and two nights to complete
The project is located at Guohui Convention and Exhibition Center, Changsha China.
Pracovný postup: The process of this activity is very full
Opening light show and 8 drummers performing "drum dance"
XiNiang held an incense burner to purify the entire audience.
12 folkloric performers "Loong Dance"
The screen is full of clouds.In the clouds is a giant Loong. The groom appears in front of the Loong. After, a phoenix soars into the sky
6 fairies danced gracefully,the bride appeared
The couple ascended the high platform. The picture in the ultra-wide screen showed the main hall of the Heavenly Palace covered with red curtains
During the vows, the roof was filled with sky lanterns and the marriage certificate slowly appeared.
Finally, the Ci with ink effect appeared on the screen, and the whole audience recited them together, which was very shocking.
Patenty: Copyright belongs to Wei Zhang(Wynne Z.)
Zdroje obrázkov: Image#1: Photographer NZ Production
Image#2: Photographer NZ Production
Image#3: Photographer NZ Production
Image#4：Photographer NZ Production
Image#5: Photographer NZ Production
Video：Videographer Zhuoye Film