Ken14 Obal na pivo od China Resources Snow Breweries

Dizajn Ken14 Obal na pivo od dizajnéra China Resources Snow Breweries je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2025

Ken14 Obal na pivo

od China Resources Snow Breweries

Klient: China Resources Snow Breweries

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Farby

Dizajn

O dizajne Ken14 Obal na pivo

Ken 14 je obal vytvorený pre pivo vyrábané z domáceho jačmeňa. Dizajn abstrahuje prírodnú scenériu jačmenných polí v oblasti Hulunbuir a využíva bielu, zelenú a zlatú farbu, ktoré pripomínajú rast jačmeňa od sadenice až po zrelosť. Rozloženie a text sa riadia štýlom starých čínskych novín, čo podporuje ľahké čítanie. Použité materiály zahŕňajú biologickú alternatívu kože vyrobenú z pivovarského mláta, netkanú textíliu, recyklovateľné vrecko z kraftového papiera a biologicky rozložiteľnú papierovú škatuľu, zvolené s cieľom podporiť ochranu životného prostredia.

Ocenenie

O ocenení Strieborná cena A' Design Award

Ken14 Obal na pivo je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Ken14 Obal na pivo sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Ken14 Obal na pivo je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Rozmery a balenie: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Štítky: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Výrobná technológia: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Dizajnérska výzva: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Výskum: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inšpirácia: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Trvanie projektu: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Pracovný postup: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Členovia tímu: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu