Xijiu Matured Liquor Obal na liehovinu od Chengdu Times Fashion Art Design Co., Ltd

Dizajn Xijiu Matured Liquor Obal na liehovinu od dizajnéra Chengdu Times Fashion Art Design Co., Ltd je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Platinová cena A' Design Award v súťažnej kategórii Dizajn obalov.

PlatinováObaly· 2025

Xijiu Matured Liquor Obal na liehovinu

od Chengdu Times Fashion Art Design Co., Ltd

Klient: Guizhou Xijiu Co..ltd

Víťaz ocenenia Platinová cena A' Design Award v kategórii Obaly

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Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

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Dizajn

O dizajne Xijiu Matured Liquor Obal na liehovinu

Xijiu Matured Liquor je obalový dizajn pre sériu čínskych liehovín. Fľaša si zachováva klasickú siluetu bubna typickú pre značku a odkazuje na kruhový tvar diela uchovávaného v Palácovom múzeu, tvar spájaný v tradičnej čínskej kultúre s celistvosťou a harmóniou. Údaje o zrení 15 a 30 rokov sú laserom vygravírované vo forme plynúcich stúh. Uzáver má štvorstranný tvar prinášajúci šťastie a plynulo sa otvára a zatvára. Vo vnútri originálna ilustrácia v štýle drevorezu zobrazuje krajinu pozdĺž rieky Čchi-šuej a suroviny používané pri výrobe. Vonkajšia krabica sa ľahko prenáša a skladuje.

Ocenenie

O ocenení Platinová cena A' Design Award

Xijiu Matured Liquor Obal na liehovinu je laureát Platinovej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného skutočne výnimočným, elegantným a veľkolepým dizajnom. Laureáti Platinovej ceny sú divy tvorby, svedectvá hraníc intelektuálnej kreativity a preukazujú nenapodobniteľný profesionalizmus a génius svojich dizajnérov. Od takýchto dizajnov sa očakáva, že budú najuznávanejšími dielami, ktoré definujú estetiku doby, prispievajú k blahu spoločnosti a posúvajú hranice umenia, vedy, dizajnu a technológie. Xijiu Matured Liquor Obal na liehovinu vykazuje transcendentnú úroveň dokonalosti a nepochybne robí svet lepším miestom svojimi prospešnými a hodnotnými vlastnosťami. Xijiu Matured Liquor Obal na liehovinu je dielo ocenené Platinovou cenou A' Design Award, ktoré vzbudzuje túžby, inšpiruje, vzrušuje, teší a vyvoláva veľkú radosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Rozmery a balenie: 150mm*50mm*180mm
Štítky: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Výrobná technológia: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Dizajnérska výzva: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Výskum: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Inšpirácia: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Trvanie projektu: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Pracovný postup: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Členovia tímu: Xiaohu Feng
Xian Huo
Lei Wang