Source of Subtle Waves Primárna funkcia: Obal na liehovinu od Jie Zhang

Dizajn Source of Subtle Waves Primárna funkcia: Obal na liehovinu od dizajnéra Jie Zhang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2025

Source of Subtle Waves Primárna funkcia: Obal na liehovinu

od Jie Zhang

Klient: Jie Zhang

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Source of Subtle Waves Primárna funkcia: Obal na liehovinu

Text knihy: Zdroj jemných vlnení je návrh obalu pre čínsku liehovinu Baijiu. Fľaša v tvare kvapky vody symbolizuje premenu obilia a vody na Baijiu v priebehu času a odkazuje na dlhý proces destilácie. Fľaša je vyrobená z keramiky vypálenej v Jingdezhene a kombinovaná s pozlateným kovom, čím vzniká kontrast medzi silou a nežnosťou. Vysokoteplotné reliéfne dekály dodávajú povrchu trojrozmernú textúru. Uzáver je inšpirovaný starodávnymi pokrývkami hlavy učencov. Širšia stredná časť a užšie konce robia fľašu ľahko uchopiteľnou a umožňujú jednoduché nalievanie.

Ocenenie

O ocenení Bronzová cena A' Design Award

Source of Subtle Waves Primárna funkcia: Obal na liehovinu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Source of Subtle Waves Primárna funkcia: Obal na liehovinu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Source of Subtle Waves Primárna funkcia: Obal na liehovinu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
Rozmery a balenie: product dimensions, 110 mm x 110 mm x 250 mm
Štítky: Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
Výrobná technológia: This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
Dizajnérska výzva: The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
Výskum: The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
Inšpirácia: This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
Trvanie projektu: This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
Pracovný postup: The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience.
Členovia tímu: Zhang Jie