Dizajn Mannay CBE 2020 Stánok od dizajnéra Wai Ho Cheung je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Železná cena A' Design Award v súťažnej kategórii Veľtrh.

ŽeleznáVeľtrh· 2025

Mannay CBE 2020 Stánok

od Wai Ho Cheung

Klient: Shenzhen Mannay Cosmetic Co.

Víťaz ocenenia Železná cena A' Design Award v kategórii Veľtrh

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Farby

Dizajn

O dizajne Mannay CBE 2020 Stánok

Mannay predstavuje svoju značku Luckinfo na China Beauty Expo v Šanghaji so stánkom navrhnutým tak, aby vyzdvihol technologickú odbornosť Mannay a mladistvú príťažlivosť Luckinfo. Stánok obsahuje centrálny ostrov, ktorý delí priestor na dve časti, pričom prezentuje suroviny a remeselné spracovanie na jednej strane a farebné produkty Luckinfo na druhej. Rozmanité svetelné efekty, živé farby a detailné prvky ako neónové svetlá a dopravníkové pásy zvýrazňujú expozíciu. Usporiadanie zabezpečuje plynulý pohyb návštevníkov a vytvára pútavý zážitok.

Ocenenie

O ocenení Železná cena A' Design Award

Mannay CBE 2020 Stánok je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Mannay CBE 2020 Stánok sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Mannay CBE 2020 Stánok zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Rozmery a balenie: Width 6 m x Depth 15 m x Height 4 m
Štítky: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Výrobná technológia: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Dizajnérska výzva: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Výskum: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inšpirácia: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Trvanie projektu: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Pracovný postup: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Členovia tímu: Wai Ho Cheung
Zdroje obrázkov: Simon Zhou