Dizajn Shining Moments Učebnica od dizajnéra Kiwook Kim je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Zlatá cena A' Design Award v súťažnej kategórii Vzdelávanie.

ZlatáVzdelávanie· 2025

Shining Moments Učebnica

od Kiwook Kim

Klient: MiraeN

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Vzdelávanie

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Dizajn

O dizajne Shining Moments Učebnica

Shining Moments je séria učebníc pre žiakov druhého stupňa základných škôl v Kórei. Na rozdiel od učebníc, ktoré používajú grafiku symbolizujúcu jednotlivé predmety, sú obálky navrhnuté ako scény z komiksov. Hrejivé ilustrácie zobrazujú každodenný život a priateľstvá detí, nakreslené v jemných farbách so zámerne nedokončenými detailmi. Farebná fólia zvýrazňuje názvy kníh a na biele plochy je aplikovaná holografická fólia pre dynamický efekt. Séria zahŕňa dvanásť kníh. Cieľom je znížiť odpor voči učebniciam a vzbudiť záujem o učenie.

Ocenenie

O ocenení Zlatá cena A' Design Award

Shining Moments Učebnica je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Shining Moments Učebnica sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Shining Moments Učebnica vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This book is for middle school students in Korea. It is designed like a comic book, unlike textbooks that generally consist of graphics that contain or symbolize the content of a subject. Warm illustrations that contain children daily lives are designed to arouse interest in and feel familiar with the book.
Rozmery a balenie: Frame: 220 x 280 (matte coated) / spine: 10mm
Post Processing: hologram foil, color foil
(This project consists of a total of 12 books, and the specifications of the books are produced slightly differently according to the
characteristics of the subject.)
Štítky: Textbook, Middle School
Výrobná technológia: It reflects students tastes with analog illustrations of soft colors and incomplete details. To enhance the visibility of the book title, colored foil was applied. Holographic foil was used for white areas, creating a dynamic effect. Additionally, partial applications of colored foil and silk epoxy were incorporated into the illustrations to create a more dramatic look. Bright and vivid Pantone colors were used for the spine and specific sections to ensure striking clarity.
Dizajnérska výzva: It was necessary to persuade people who expressed concern because they did not use symbols or graphics related to the subject like traditional textbooks. As a result, a design that reduces students’ rejection of textbooks and gives them interest and liking for learning was completed, breaking away from standardized textbook design.
It induces visual interest and encourages students to naturally become interested in books through illustrations with warm scenes or humor. It stimulates learning motivation by reflecting the tastes and trends of students who like analog elements.
Výskum: The cover was developed with the concept of making a textbook like a comic book that contains children’s daily lives. It creates an emotional consensus among students through warm daily scenes with friends and animals. The design of friendships with friends and everyday experiences contributes to students feeling warmer and more emotionally secure in the textbook.
Inšpirácia: The project began with the imagination of creating textbooks that would give children a familiar and enjoyable experience like a comic book. The illustrations on the cover contain the ordinary but warm daily lives of book users, just like a scene from a comic book. This strategic approach aims to arouse curiosity and interest, rather than academic pressure, when students see a book cover. It can also send a message to students that ordinary experiences and warm friendships are the most important
Trvanie projektu: The project was planned and produced from January to July 2024, and will be used for middle school students in Korea from 2025.
Pracovný postup: The scenes on the cover of this book symbolize children’s friendship and experiences.
The positive energy of adolescents growing up through their daily lives was expressed in various scenes. The cover design of this textbook conveys the message that ordinary daily experiences and warm friendships are the most important values
for children.
In addition, this analogue cover design can gain sympathy from different generations. It can communicate by providing nostalgia for teachers and new experiences for children.
Členovia tímu: Creative Director: Hyunji Son
Project Manager: Kiwook Kim
Designer: Jihye Yoon
Illustrator: Jongmin Choi