Castanea Nectar Obal na med od Inna Kovalenko

Dizajn Castanea Nectar Obal na med od dizajnéra Inna Kovalenko je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2025

Castanea Nectar Obal na med

od Inna Kovalenko

Klient: Kyiv Academy of Applied Arts

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Castanea Nectar Obal na med

Castanea Nectar je dizajn obalu pre gaštanový med. Technika akvarelovej ilustrácie vyjadruje ľahkosť gaštanových kvetov a listov. Logo využíva plynulé, mierne viskózne línie, ktoré naznačujú hustotu a bohatosť gaštanového medu, zatiaľ čo strohé tvary pripomínajú silu gaštanového stromu. Malá včela prepája jednotlivé prvky loga. Med je prezentovaný v 250-gramovej sklenenej dóze s etiketou s rozmermi 125 x 55 milimetrov, umiestnenej v škatuli s rozmermi 85 x 85 x 110 milimetrov. Dizajn odkazuje na gaštanový strom ako zelený symbol Kyjeva.

Ocenenie

O ocenení Bronzová cena A' Design Award

Castanea Nectar Obal na med je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Castanea Nectar Obal na med sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Castanea Nectar Obal na med skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Rozmery a balenie: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Štítky: Logo, gift, pattern, organic product
Výrobná technológia: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Dizajnérska výzva: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Výskum: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inšpirácia: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Trvanie projektu: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Pracovný postup: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Zdroje obrázkov: Implementation, idea, design Inna Kovalenko