Hot Wheels Monster Truck RC Diaľkový ovládač pre hračky od Adam Miller - Hot Wheels RC Design Team

Dizajn Hot Wheels Monster Truck RC Diaľkový ovládač pre hračky od dizajnéra Adam Miller - Hot Wheels RC Design Team je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Strieborná cena A' Design Award v súťažnej kategórii Hračka.

StriebornáHračka· 2025

Hot Wheels Monster Truck RC Diaľkový ovládač pre hračky

od Adam Miller - Hot Wheels RC Design Team

Klient: Mattel Inc.

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Hračka

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Dizajn

O dizajne Hot Wheels Monster Truck RC Diaľkový ovládač pre hračky

Hot Wheels Monster Truck RC je diaľkový ovládač pre hračkárske vozidlá. Ovládač je určený pre existujúcich fanúšikov hry s rádiovo riadenými modelmi a pre používateľov s rôznymi potrebami v oblasti mobility a zručnosti. Jedno veľké tlačidlo aktivuje kaskadérsku funkciu. Smerové ovládacie prvky sú veľké a označené zreteľnými šípkami. Ovládač možno držať v ruke, pripevniť pomocou šnúrky na krk alebo položiť na rovný povrch. Vývoj prebiehal podľa metód dizajnu zameraného na človeka, rozhovorov s odborníkmi a opakovaného testovania s deťmi.

Ocenenie

O ocenení Strieborná cena A' Design Award

Hot Wheels Monster Truck RC Diaľkový ovládač pre hračky je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Hot Wheels Monster Truck RC Diaľkový ovládač pre hračky sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Hot Wheels Monster Truck RC Diaľkový ovládač pre hračky je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The new Hot Wheels Monster Truck RC Controller delivers the excitement of RC play to core fans, yet is inclusive of new users who may have a variety of unique mobility and dexterity needs.
Rozmery a balenie: 95mm x 42mm x 68mm (measured from the controller battery door to the thumbsticks).

The vehicle dimensions that will work with this controller vary, but will be included with models ~ 350mm long x 200mm wide x 200mm tall.
Štítky: accessibility, inclusivity, play, design, inclusive design, user centered design, human centered design, special needs, empower, fun
Výrobná technológia: Human Centered Design methodologies were employed to put Hot Wheels RC’s target users at the center of the design work. Extensive user-testing, idea iteration and additional validation practices were followed to ensure exciting RC play can be delivered to both existing audiences and users with special needs.
Dizajnérska výzva: The challenge was to deliver exciting RC play that is easy and fun for all abilities. This meant maintaining fun and intuitive RC controls for existing Hot Wheels RC audiences while expanding usability to fans with a variety of mobility and dexterity needs. Understanding that not everyone plays the same way presents the challenge of identifying core barriers to play that exist for a wide range of users, and addressing them all inclusively. Challenge Accepted.
Výskum: The Accessible Play Challenge was launched across Mattel Design teams and was judged by Design leadership. Winning concepts, like the HW Monster Truck RC Controller, then entered into a Design Sprint phase, which required divergent brainstorming, interviews with subject matter experts, (in this case, special needs educators), and iterative testing with children with a variety of mobility and dexterity needs to refine and validate the design.
Inšpirácia: Mattel is celebrating its 80th Anniversary as the world’s most trusted toy and entertainment company, home to the world's biggest brands, like Hot Wheels, Barbie, Uno, and more. Mattel is driven to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Understanding that not everyone plays the same way, Hot Wheels design and development teams have embarked on a mission to reimagine existing toys with inclusivity at the core, so the company can deliver on its purpose: empowering generations to explore the wonder of childhood and reach their full potential, for all.
Trvanie projektu: The project started in 2023 as an accessible toy design challenge. As a finalist in that challenge, the Accessible RC Controller concept then entered a robust design sprint and user testing phase to challenge assumptions, unlock innovation, and deliver play for ALL. The finished product will launch Fall 2025.
Pracovný postup: The inclusive Hot Wheels Monster Truck RC controller was designed to increase access to the joy of RC play to users with special needs. The stunt feature can be activated by pushing a single large button, the directional controls are large and with clearly indicated directional arrows. The controller can be attached by a lanyard and operated in hand, or placed against a flat surface, allowing for greater play accessibility.
Členovia tímu: Hot Wheels RC Design Team
Gerry Cody
Adam Miller
Sam Tsui
Melissa Scanlan
Amanda Verzini
Zdroje obrázkov: Image #1: Photographer Adam Miller, Hero Shot, 2025. Image #2: Photographer Adam Miller, Activation Shot, 2025. Image #3: Photographer Adam Miller, Supplemental Shot, 2025.
Video credits: Videographer Adam Miller, Accessible Controller, 2025.