Culture to Technology Identity Plagát od Lei Wang

Dizajn Culture to Technology Identity Plagát od dizajnéra Lei Wang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Platinová cena A' Design Award v súťažnej kategórii Grafika.

PlatinováGrafika· 2025

Culture to Technology Identity Plagát

od Lei Wang

Klient: Hefei High Tech Digital Technology Co., LTD.

Víťaz ocenenia Platinová cena A' Design Award v kategórii Grafika

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Farby

Dizajn

O dizajne Culture to Technology Identity Plagát

Culture to Technology Identity je plagát navrhnutý na vystavenie vo svetelných paneloch autobusových zastávok. V hornej časti je čínsky znak pre Anhui zarámovaný klasickými kontúrami architektúry Huizhou, ktoré pripomínajú regionálnu históriu a kultúru. Znak sa postupne premieňa na elektronický obvod, ktorý končí štyrmi čínskymi znakmi pre Hefei High Tech. Plagát má rozmery 60 x 90 centimetrov. Gradientné modré tóny sú vytlačené pretlačou priamych farieb a línie obvodu sú pokryté lokálnym UV lakom pre reliéfny efekt.

Ocenenie

O ocenení Platinová cena A' Design Award

Culture to Technology Identity Plagát je laureát Platinovej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného skutočne výnimočným, elegantným a veľkolepým dizajnom. Laureáti Platinovej ceny sú divy tvorby, svedectvá hraníc intelektuálnej kreativity a preukazujú nenapodobniteľný profesionalizmus a génius svojich dizajnérov. Od takýchto dizajnov sa očakáva, že budú najuznávanejšími dielami, ktoré definujú estetiku doby, prispievajú k blahu spoločnosti a posúvajú hranice umenia, vedy, dizajnu a technológie. Culture to Technology Identity Plagát vykazuje transcendentnú úroveň dokonalosti a nepochybne robí svet lepším miestom svojimi prospešnými a hodnotnými vlastnosťami. Culture to Technology Identity Plagát je dielo ocenené Platinovou cenou A' Design Award, ktoré vzbudzuje túžby, inšpiruje, vzrušuje, teší a vyvoláva veľkú radosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Rozmery a balenie: 60X90cm
Štítky: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Výrobná technológia: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Dizajnérska výzva: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Výskum: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Inšpirácia: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Trvanie projektu: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Pracovný postup: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patenty: Hefei High Tech Digital Technology Co., LTD.
Členovia tímu: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Zdroje obrázkov: Hefei High Tech Digital Technology Co., LTD.