The Kaobei Primárna funkcia: Šálka na propagáciu kultúry od Yen Chang Chen

Dizajn The Kaobei Primárna funkcia: Šálka na propagáciu kultúry od dizajnéra Yen Chang Chen je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Zlatá cena A' Design Award v súťažnej kategórii Reklama.

ZlatáReklama· 2026

The Kaobei Primárna funkcia: Šálka na propagáciu kultúry

od Yen Chang Chen

Klient: Yuan Ze University

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Reklama

46,801

Overený víťaz ocenenia

Overiť stav ocenenia pre #178404

Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne The Kaobei Primárna funkcia: Šálka na propagáciu kultúry

Text knihy: Šálka na propagáciu kultúry bola navrhnutá s cieľom premeniť charakteristický prvok súčasnej taiwanskej populárnej kultúry na hmatateľný kultúrny artefakt. Inšpirovaný široko rozpoznateľným internetovým fenoménom, ktorý spája humor, satiru a spoločenský komentár, projekt skúma, ako možno hovorový jazyk pretaviť do produktového dizajnu. Prepojením digitálnej kultúry a fyzickej skúsenosti dizajn uchováva kultúrnu pamäť, podnecuje zapojenie verejnosti a ponúka prístupný spôsob, ako sa zamyslieť nad lokálnou identitou a kolektívnym prejavom.

Ocenenie

O ocenení Zlatá cena A' Design Award

The Kaobei Primárna funkcia: Šálka na propagáciu kultúry je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od The Kaobei Primárna funkcia: Šálka na propagáciu kultúry sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. The Kaobei Primárna funkcia: Šálka na propagáciu kultúry vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
Rozmery a balenie: Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
Štítky: vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
Výrobná technológia: The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
Dizajnérska výzva: The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
Výskum: This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
Inšpirácia: The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
Trvanie projektu: The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
Pracovný postup: Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.