Dizajn Cafe Guardiao Obal na kávu od dizajnéra Tipz je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2026

Cafe Guardiao Obal na kávu

od Tipz

Klient: Cooabriel

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Cafe Guardiao Obal na kávu

Cafe Guardiao je dizajn obalu pre prémiovú praženú a mletú kávu vyrábanú brazílskym družstvom. Vizuálna identita je založená na ilustrácii archanjela, nakreslenej v štýle rytiny, s ochrannými krídlami ako dominantným grafickým prvkom. Výrazná typografia vytvára jasnú vizuálnu hierarchiu v mieste predaja. Etiketový pás uvádza stupeň praženia, pôvod z družstva a stopercentný obsah čistého conilonu. Flexografická tlač na kraftových a matne laminovaných substrátoch dodáva obalu matný povrch a hmatateľnú textúru.

Ocenenie

O ocenení Bronzová cena A' Design Award

Cafe Guardiao Obal na kávu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Cafe Guardiao Obal na kávu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Cafe Guardiao Obal na kávu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Rozmery a balenie: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Štítky: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Výrobná technológia: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Dizajnérska výzva: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Výskum: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inšpirácia: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Trvanie projektu: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Pracovný postup: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Členovia tímu: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro