Kadowakamatsu Základná funkcia: Firemná webová stránka od Tomohiro Kaji

Dizajn Kadowakamatsu Základná funkcia: Firemná webová stránka od dizajnéra Tomohiro Kaji je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Strieborná cena A' Design Award v súťažnej kategórii Web.

StriebornáWeb· 2026

Kadowakamatsu Základná funkcia: Firemná webová stránka

od Tomohiro Kaji

Klient: Kadowakamatsu Inc

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Web

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Dizajn

O dizajne Kadowakamatsu Základná funkcia: Firemná webová stránka

Text knihy: Firemná webová stránka Kadowakamatsu redefinuje komunikáciu v oblasti nehnuteľností tým, že nehnuteľnosti pozicionuje ako kultúrnu infraštruktúru. Integráciou regionálneho kontextu, vlastnej typografie a striedmeho mriežkového systému dizajn premieňa firemnú webovú stránku na naratívnu platformu. Prostredníctvom priestorového a redakčného používateľského zážitku vyjadruje mestskú hodnotu presahujúcu cenové modely, umožňuje viacsmerovú navigáciu a viacvrstvové zapojenie s textom, obrazom a projektmi, čím nanovo definuje spôsob, akým je mestská hodnota vnímaná.

Ocenenie

O ocenení Strieborná cena A' Design Award

Kadowakamatsu Základná funkcia: Firemná webová stránka je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Kadowakamatsu Základná funkcia: Firemná webová stránka sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Kadowakamatsu Základná funkcia: Firemná webová stránka je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Rozmery a balenie: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Štítky: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
Výrobná technológia: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Dizajnérska výzva: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Výskum: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Inšpirácia: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Trvanie projektu: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Pracovný postup: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Členovia tímu: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Zdroje obrázkov: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama