Cistanche Desertico Obalový dizajn nápoja od Lei Wen

Dizajn Cistanche Desertico Obalový dizajn nápoja od dizajnéra Lei Wen je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2026

Cistanche Desertico Obalový dizajn nápoja

od Lei Wen

Klient: Tocreate Brand

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Cistanche Desertico Obalový dizajn nápoja

Cistanche Desertico je obalový dizajn pre rastlinný nápoj vyrobený s peptidom z rastliny cistanche deserticola. Balenie predstavuje kompaktnú krabičku, ktorá sa ľahko zmestí do tašky. Konštrukcia je ľahká a modulárna, takže nápoj vo vnútri možno vybrať jediným otváracím krokom. Krabička je vyrobená z bieleho kartónu s razbou zlatou fóliou, čo podporuje minimalistický a formálny vizuálny štýl. Dizajn sa odkláňa od ťažkopádneho vzhľadu tradičných obalov tonizujúcich prípravkov a reaguje na každodenné návyky mladých kancelárskych pracovníkov.

Ocenenie

O ocenení Bronzová cena A' Design Award

Cistanche Desertico Obalový dizajn nápoja je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Cistanche Desertico Obalový dizajn nápoja sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Cistanche Desertico Obalový dizajn nápoja skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Rozmery a balenie: 230*158*145毫米
Štítky: Big health brands, plant-based beverages, packaging design
Výrobná technológia: White cardboard box with gold foil stamping.
Dizajnérska výzva: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Výskum: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inšpirácia: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Trvanie projektu: The project will be launched in 2025 and enter the production and sales phase.
Pracovný postup: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patenty: donge ejiao
Členovia tímu: LEO