X alarm Cigaretový Filter od Ladan Zadfar and Mohammad Farshad

Dizajn X alarm Cigaretový Filter od dizajnéra Ladan Zadfar and Mohammad Farshad je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2017 Strieborná cena A' Design Award v súťažnej kategórii Sociálny dizajn.

StriebornáSociálny dizajn· 2017

X alarm Cigaretový Filter

od Ladan Zadfar and Mohammad Farshad

Klient: Creator studio

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Sociálny dizajn

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Dizajn

O dizajne X alarm Cigaretový Filter

X alarm, je alarm pre fajčiarov, aby si uvedomili, čo robia pre seba, keď to robia. Tento dizajn je novou generáciou cigaretových filtrov. Tento dizajn môže byť dobrou náhradou za drahé reklamy proti fajčeniu a má väčší vplyv na fajčiarov ako na akúkoľvek inú negatívnu reklamu. Má veľmi jednoduchú štruktúru, filtre sú vyrazené neviditeľným atramentom, ktorý pokrýva negatívnu oblasť náčrtu a s každým potiahnutím sa skica objaví jasnejšia, takže s každým potiahnutím uvidíte, že vaše srdce stmavne a viete, čo sa s vami deje.

Ocenenie

O ocenení Strieborná cena A' Design Award

X alarm Cigaretový Filter je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od X alarm Cigaretový Filter sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. X alarm Cigaretový Filter je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
Rozmery a balenie: Our design is meant to be the exact size of the surface of any cigarette filter brands .
Štítky: warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
Výrobná technológia: This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
Dizajnérska výzva: The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
Výskum: We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
Inšpirácia: There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
Trvanie projektu: This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
Pracovný postup: These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
Členovia tímu: LADAN ZADFAR
MOHAMAD FARSHAD
Zdroje obrázkov: Photographer Mohammad Farshad
illustration LADAN ZADFAR