The Sands Wine Labels Víno Labes od Giovanni Murgia

Dizajn The Sands Wine Labels Víno Labes od dizajnéra Giovanni Murgia je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2018 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2018

The Sands Wine Labels Víno Labes

od Giovanni Murgia

Klient: Cantina Li Duni

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

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Overený víťaz ocenenia

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Dizajn

O dizajne The Sands Wine Labels Víno Labes

Aby sa realizoval dizajn týchto štítkov, uskutočnil sa výskum techník tlače, materiálov a grafických možností, ktoré sú schopné predstaviť hodnoty spoločnosti, históriu a územie, na ktorom sa tieto vína rodia. Koncept týchto štítkov sa začína charakteristikou vín: piesok. V skutočnosti rastie vinič na morskom piesku len kúsok od pobrežia. Tento koncept je vyrobený pomocou raziacej techniky, aby sa prevzali vzory na piesku Zenových záhrad. Tieto tri štítky spolu tvoria dizajn, ktorý predstavuje vinársku misiu.

Ocenenie

O ocenení Železná cena A' Design Award

The Sands Wine Labels Víno Labes je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od The Sands Wine Labels Víno Labes sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si The Sands Wine Labels Víno Labes zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Rozmery a balenie: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Štítky: wine, label, packaging, wine label design
Výrobná technológia: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Dizajnérska výzva: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Výskum: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inšpirácia: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Trvanie projektu: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Pracovný postup: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patenty: No copyrights on this project
Členovia tímu: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Zdroje obrázkov: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver