Feel The Vineyard Výstavný dizajn od Kelvin Chan

Dizajn Feel The Vineyard Výstavný dizajn od dizajnéra Kelvin Chan je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Bronzová cena A' Design Award v súťažnej kategórii Podujatie.

BronzováPodujatie· 2020

Feel The Vineyard Výstavný dizajn

od Kelvin Chan

Klient: Hong Kong Trade Development Council - Exhibition Services

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Podujatie

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Dizajn

O dizajne Feel The Vineyard Výstavný dizajn

Feel the Vineyard je návrh výstavy vytvorený pre veľtrh vína a liehovín v Hongkongu. Rozloha priestoru zaberá osemsto tridsaťtri štvorcových metrov a zahŕňa stánky pre 255 vinárskych značiek. Témou je vinárstvo. Hlavnými materiálmi sú drevo, tráva a kov. Drevené vzory pripomínajú tradičné sudy, zatiaľ čo tráva evokuje vinohrad. Pre výstavné jednotky boli zvolené drôtené kovové skrine, ktoré šetria priestor a umožňujú flexibilné usporiadanie. Aromatická stena predstavuje rôzne vône austrálskych vín a vínny bar ponúka uvoľnenú zónu na ochutnávku.

Ocenenie

O ocenení Bronzová cena A' Design Award

Feel The Vineyard Výstavný dizajn je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Feel The Vineyard Výstavný dizajn sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Feel The Vineyard Výstavný dizajn skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Rozmery a balenie: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Štítky: Exhibition, winery, natural, Australia, Wine, modern, creative
Výrobná technológia: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Dizajnérska výzva: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Výskum: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inšpirácia: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Trvanie projektu: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Pracovný postup: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Zdroje obrázkov: Hong Kong Trade Development Council