Yan Natural Juice Balenie Fľaše od Backbone Branding

Dizajn Yan Natural Juice Balenie Fľaše od dizajnéra Backbone Branding je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Platinová cena A' Design Award v súťažnej kategórii Dizajn obalov.

PlatinováObaly· 2020

Yan Natural Juice Balenie Fľaše

od Backbone Branding

Klient: Backbone Branding

Víťaz ocenenia Platinová cena A' Design Award v kategórii Obaly

201,010

Overený víťaz ocenenia

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Dizajn

O dizajne Yan Natural Juice Balenie Fľaše

Dizajn fľaše bol inšpirovaný prírodou a princípmi biomimikry, konkrétne formou nahryznutého jablka. Toto bolo myslené s cieľom ukázať organickú kvalitu produktu vo vnútri. Výsledkom tejto anatómie sú komplementárne tvary, ktoré pri umiestnení vedľa seba na policiach alebo pri preprave umožňujú maximalizovať úsporu miesta. Názov značky je na etikete vpísaný štylizovanou kaligrafiou. Táto kaligrafia evokuje farbu a vzhľad tenkej trávy ako prikývnutie k prírode.

Ocenenie

O ocenení Platinová cena A' Design Award

Yan Natural Juice Balenie Fľaše je laureát Platinovej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného skutočne výnimočným, elegantným a veľkolepým dizajnom. Laureáti Platinovej ceny sú divy tvorby, svedectvá hraníc intelektuálnej kreativity a preukazujú nenapodobniteľný profesionalizmus a génius svojich dizajnérov. Od takýchto dizajnov sa očakáva, že budú najuznávanejšími dielami, ktoré definujú estetiku doby, prispievajú k blahu spoločnosti a posúvajú hranice umenia, vedy, dizajnu a technológie. Yan Natural Juice Balenie Fľaše vykazuje transcendentnú úroveň dokonalosti a nepochybne robí svet lepším miestom svojimi prospešnými a hodnotnými vlastnosťami. Yan Natural Juice Balenie Fľaše je dielo ocenené Platinovou cenou A' Design Award, ktoré vzbudzuje túžby, inšpiruje, vzrušuje, teší a vyvoláva veľkú radosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Rozmery a balenie: Width 70mm x Depth 85mm x Height 265 mm
Štítky: natural juice, packaging design, biomimicry, organic,
Výrobná technológia: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Dizajnérska výzva: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Výskum: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inšpirácia: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Trvanie projektu: January to May 2017 in Yerevan Armenia
Pracovný postup: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Členovia tímu: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Zdroje obrázkov: All photo credits to Backbone Branding