Hybrid Beauty Dámska Kolekcia od Moon Chang

Dizajn Hybrid Beauty Dámska Kolekcia od dizajnéra Moon Chang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Zlatá cena A' Design Award v súťažnej kategórii Móda.

ZlatáMóda· 2020

Hybrid Beauty Dámska Kolekcia

od Moon Chang

Klient: Moon Chang Design Studio

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Móda

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Dizajn

O dizajne Hybrid Beauty Dámska Kolekcia

Dizajn kolekcie Hybrid Beauty spočíva v použití roztomilosti ako mechanizmu prežitia. Založené roztomilé črty sú stuhy, volánky a kvety a sú prerobené tradičnými technikami v mlynárstve a couture. Týmto sa obnovujú staré techniky spájania s modernými hybridmi, ktoré sú romantické, tmavé, ale tiež večné. Celý proces dizajnu Hybrid Beauty podporuje udržateľnosť pri tvorbe nadčasových vzorov.

Ocenenie

O ocenení Zlatá cena A' Design Award

Hybrid Beauty Dámska Kolekcia je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Hybrid Beauty Dámska Kolekcia sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Hybrid Beauty Dámska Kolekcia vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The hybrid flowers is the main motif of the collection. It reinterprets the historical cute features,ribbons, ruffles,and flowers, so the traditional millinery and couture techniques are embedded. Handmade flowers are molded by velvet with heated metal. The hybrid flowers translate into two dimensional print on silk and sequins, with stuffing, embroidery, and beading to create modern camouflage. The collection emphasized old couture techniques to hybrid version, in beautiful but also ugly way.
Rozmery a balenie: The whole collection is 8 looks womenswear, size 4.
Štítky: modern couture, wearable couture, bow shirt, handmade flowers, oversize bow dress,
Výrobná technológia: The traditional couture handmade flowers made out of 100 years brass metal mold. The couture tailoring techniques. The flower bouquet packaging process translates into draping and silhouette. The digital heat transferred prints on various fabrics like silk, organza, satin and sequin. The hand embroidery with beading, and also couture origami folds' transition to the big bow.
Dizajnérska výzva: The main challenge of this journey was to solve ptsd as a perspective of a fashion designer, how to visualize the conceptions into the real garment. The second challenge was reinterpretation of history. Collecting the historical and vintage tools to create handmade flowers takes almost 2 years. This journey was the challenge to make the past alive again.
Výskum: While researching the brain, there are connections between ptsd and also aesthetic judgement as a visual language metaphorically.The approach to this study is what if the universal object that everyone regards as beautiful becomes ugly and how this will look like, by showing that the beautiful and ugly are not opposite, they are same as a skin on a skin. By choosing pink flower as the object to experiment, which is a standard of the beauty, and also contains cliche and stereotype. Through this process, the evolutionary storyline of Hybrid Beauty was made.
Inšpirácia: Hybrid Beauty is the convergence of dualism, cuteness and death being used as a protective mechanism. It has a story based on the evolutionary order from the designer's researches. Starting from the designer's personal story, when the time Moon had ptsd, the death moment. To deal with this, Moon chose to go back to childhood, also on the other word being cute. By combining the cute features from clothes which have been survived until now with victorian silhouette, it create hybrid couture collection, which is not just beautiful, but also ugly.
Trvanie projektu: Hybrid Beauty is mfa thesis from FIT graduate fashion design program. This started from August 2017, and ends up May 2019. It was exhibited in FIT museum in New York, and fashion show during New York fashion week S/S 2020.
Pracovný postup: The looks of collection seem very light and beautiful, but when you wear it, you will be wrapped around with 4-5 yards of light fabrics like faille or silk organza. This is the way of creating the experience of ptsd by flower bouquet packaging techniques.
Patenty: Copyright to Moon Chang
Členovia tímu: Designer: Moon Chang
Creative Director: Moon Chang
Zdroje obrázkov: Image #1-5: Moon Chang, The Noise
Video: Moon Chang, The Noise