Happy Ginger Ale Primárna funkcia: Balenie nápojov od Wen Liu and Jiayi Sun

Dizajn Happy Ginger Ale Primárna funkcia: Balenie nápojov od dizajnéra Wen Liu and Jiayi Sun je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2020

Happy Ginger Ale Primárna funkcia: Balenie nápojov

od Wen Liu and Jiayi Sun

Klient: Shenzhen Oracle Creative Design Co., Ltd

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Happy Ginger Ale Primárna funkcia: Balenie nápojov

Happy Ginger Ale je dizajn obalu pre zázvorový nápoj predávaný v hliníkových plechovkách. Každá plechovka meria 115 milimetrov na dĺžku, 66 milimetrov na šírku a 66 milimetrov na výšku. Hlavným vizuálom je ručne kreslená ilustrácia štyroch postáv s menami Ginger Man, Ginger Lady, Ginger Grandma a Ginger Kid. Tieto štyri postavy predstavujú mužov, ženy, starších ľudí a deti. Každá postava drží plechovku a má spokojný výraz. Jednoduchý a živý štýl má za cieľ vybudovať emocionálne spojenie a pozvať spotrebiteľov, aby ochutnali zázvorovú príchuť.

Ocenenie

O ocenení Strieborná cena A' Design Award

Happy Ginger Ale Primárna funkcia: Balenie nápojov je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Happy Ginger Ale Primárna funkcia: Balenie nápojov sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Happy Ginger Ale Primárna funkcia: Balenie nápojov je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Rozmery a balenie: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Štítky: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Výrobná technológia: The design material is made of aluminum can.
Dizajnérska výzva: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Výskum: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inšpirácia: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Trvanie projektu: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Pracovný postup: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Členovia tímu: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Zdroje obrázkov: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018