Beautiful Life Obal na guličky proti moliam od Pica Packaging Design Lab

Dizajn Beautiful Life Obal na guličky proti moliam od dizajnéra Pica Packaging Design Lab je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2020

Beautiful Life Obal na guličky proti moliam

od Pica Packaging Design Lab

Klient: Beijing Lvsan Chemistry Co.Ltd.

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Beautiful Life Obal na guličky proti moliam

Beautiful Life je dizajn obalu na guličky proti moliam predávané v Číne. Balenie guličiek proti moliam podlieha prísnym predpisom, takže väčšina produktov na trhu vyzerá podobne. Beautiful Life využíva kaligrafické logo, kvety broskyne a postavu prevzatú zo starodávnej čínskej maľby. Otváracie okienko má tvar netopiera, tradičného symbolu požehnania. Plechovka je potlačená ôsmimi farbami a papierová krabička je vyrezávaná a zlátená. Plechovka udrží zápach vo vnútri a dá sa uchovávať a opakovane používať. Skrytý vnútorný uzáver zabezpečuje, že je pre deti ťažké obal otvoriť.

Ocenenie

O ocenení Bronzová cena A' Design Award

Beautiful Life Obal na guličky proti moliam je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Beautiful Life Obal na guličky proti moliam sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Beautiful Life Obal na guličky proti moliam skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Rozmery a balenie: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Štítky: Packaging, China, Culture, Daily chemicals, Household, Mothball
Výrobná technológia: 8-color tinplate printing
Carving on paper
Gilding over paper
Dizajnérska výzva: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Výskum: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Inšpirácia: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Trvanie projektu: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Pracovný postup: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Členovia tímu: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Zdroje obrázkov: Shuwei Qi and Rijiang Wang, 2019.