Lidu Sorghum Baijiu Obal na liehovinu od Wen Liu and Bo Zheng

Dizajn Lidu Sorghum Baijiu Obal na liehovinu od dizajnéra Wen Liu and Bo Zheng je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Železná cena A' Design Award v súťažnej kategórii Dizajn obalov.

ŽeleznáObaly· 2020

Lidu Sorghum Baijiu Obal na liehovinu

od Wen Liu and Bo Zheng

Klient: Shenzhen Oracle Creative Design Co., Ltd

Víťaz ocenenia Železná cena A' Design Award v kategórii Obaly

18,031

Overený víťaz ocenenia

Overiť stav ocenenia pre #89771

Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Lidu Sorghum Baijiu Obal na liehovinu

Lidu Sorghum Baijiu je návrh obalu pre čínsku liehovinu z čiroku. Fľaša je vyrobená z krištáľového skla nastriekaného na zeleno, pričom etiketa na fľaši a etiketa na hrdle sú zo špeciálneho papiera so starobylým vzhľadom. Uzáver kombinuje kov a plast, zatiaľ čo vonjšia krabica je vyrobená zo špeciálneho čierneho papiera so zlatými a čiernymi vzormi. Rozmery obalu sú 70 mm na dĺžku, 70 mm na šírku a 260 mm na výšku. Tvar vychádza z pôvodného prototypu fľaše a nadväzuje na súčasný minimalistický štýl. Zjednodušené materiály znižujú množstvo odpadu a vyhovujú vkusu mladších spotrebiteľov.

Ocenenie

O ocenení Železná cena A' Design Award

Lidu Sorghum Baijiu Obal na liehovinu je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Lidu Sorghum Baijiu Obal na liehovinu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Lidu Sorghum Baijiu Obal na liehovinu zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Rozmery a balenie: The packaging size is 70mm in length, 70mm in width and 260mm.
Štítky: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Výrobná technológia: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Dizajnérska výzva: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Výskum: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inšpirácia: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Trvanie projektu: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Pracovný postup: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Členovia tímu: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Zdroje obrázkov: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018