Yingjiagong Baijiu Primárna funkcia: Obal na nápoje od Wen Liu and Xianwen Wu

Dizajn Yingjiagong Baijiu Primárna funkcia: Obal na nápoje od dizajnéra Wen Liu and Xianwen Wu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Strieborná cena A' Design Award v súťažnej kategórii Dizajn obalov.

StriebornáObaly· 2020

Yingjiagong Baijiu Primárna funkcia: Obal na nápoje

od Wen Liu and Xianwen Wu

Klient: Anhui Yingjiagong Jiu Co., Ltd

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Obaly

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Dizajn

O dizajne Yingjiagong Baijiu Primárna funkcia: Obal na nápoje

Yingjiagong Baijiu je obalový dizajn pre čínsky destilát. Ako hlavný dizajnový prvok je použitý tvar pohoria Dabie. Tradičná čínska maľba tušom a kresba čiarami sú spojené do obrazu hory. Aplikovaná je veľká plocha bieleho priestoru a hlavnou farbou je zelená. Vonkajšia škatuľa je vyrobená z plastu, aby sa znížili náklady a umožnila recyklácia. Fľaša a uzáver sú vyrobené z keramiky s nastriekanou povrchovou úpravou. Škatuľa má dĺžku 136 mm, šírku 116 mm a výšku 290 mm. Dizajn prezentuje prostredie prirodzeného kvasenia v liehovare.

Ocenenie

O ocenení Strieborná cena A' Design Award

Yingjiagong Baijiu Primárna funkcia: Obal na nápoje je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Yingjiagong Baijiu Primárna funkcia: Obal na nápoje sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Yingjiagong Baijiu Primárna funkcia: Obal na nápoje je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Rozmery a balenie: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Štítky: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Výrobná technológia: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Dizajnérska výzva: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Výskum: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Inšpirácia: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Trvanie projektu: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Pracovný postup: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Členovia tímu: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Zdroje obrázkov: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019