Winetime Seafood Obal od Olga Takhtarova

Dizajn Winetime Seafood Obal od dizajnéra Olga Takhtarova je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Platinová cena A' Design Award v súťažnej kategórii Dizajn obalov.

PlatinováObaly· 2020

Winetime Seafood Obal

od Olga Takhtarova

Klient: Sot B&d

Víťaz ocenenia Platinová cena A' Design Award v kategórii Obaly

988,506

Overený víťaz ocenenia

Overiť stav ocenenia pre #92361

Preskúmať viac Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Winetime Seafood Obal

Dizajn balenia série Winetime Seafood by mal demonštrovať čerstvosť a spoľahlivosť produktu, mal by sa líšiť od konkurenčných výrobkov, byť harmonický a zrozumiteľný. Použité farby (modrá, biela a oranžová) vytvárajú kontrast, zdôrazňujú dôležité prvky a odrážajú umiestnenie značky. Jednotný vyvinutý koncept odlišuje sériu od iných výrobcov. Stratégia vizuálnych informácií umožnila identifikovať rozmanitosť výrobkov tejto série a použitie ilustrácií namiesto fotografií spôsobilo, že obal bol zaujímavejší.

Ocenenie

O ocenení Platinová cena A' Design Award

Winetime Seafood Obal je laureát Platinovej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného skutočne výnimočným, elegantným a veľkolepým dizajnom. Laureáti Platinovej ceny sú divy tvorby, svedectvá hraníc intelektuálnej kreativity a preukazujú nenapodobniteľný profesionalizmus a génius svojich dizajnérov. Od takýchto dizajnov sa očakáva, že budú najuznávanejšími dielami, ktoré definujú estetiku doby, prispievajú k blahu spoločnosti a posúvajú hranice umenia, vedy, dizajnu a technológie. Winetime Seafood Obal vykazuje transcendentnú úroveň dokonalosti a nepochybne robí svet lepším miestom svojimi prospešnými a hodnotnými vlastnosťami. Winetime Seafood Obal je dielo ocenené Platinovou cenou A' Design Award, ktoré vzbudzuje túžby, inšpiruje, vzrušuje, teší a vyvoláva veľkú radosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Rozmery a balenie: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Štítky: seafood, fish, frozen food, packaging, branding
Výrobná technológia: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Dizajnérska výzva: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Výskum: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Inšpirácia: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Trvanie projektu: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Pracovný postup: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Zdroje obrázkov: Imagines №1-5 are used images www.shutterstock.com
www.freepik.com