Hazuto Krájacia A Servírovacia Doska od Tom Chan and Melanie Man

Dizajn Hazuto Krájacia A Servírovacia Doska od dizajnéra Tom Chan and Melanie Man je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Bronzová cena A' Design Award v súťažnej kategórii Kuchynské potreby.

BronzováKuchynské potreby· 2020

Hazuto Krájacia A Servírovacia Doska

od Tom Chan and Melanie Man

Klient: Hazuto

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Kuchynské potreby

14,803

Overený víťaz ocenenia

Overiť stav ocenenia pre #96521

Navštíviť stránku Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Hazuto Krájacia A Servírovacia Doska

Hazuto je svieža estetika všadeprítomného priestoru kuchynskej dosky. Doska je z kartáčovaného kovového okraja, ktorá ju chráni pred deformáciami, štiepením, údermi a kvapkami. Kombinácia kov-drevo je novým príjemným dotykovým zážitkom. Teplo dreva kontrastuje s úsporným rámom z nehrdzavejúcej ocele. Skrutky sú charakteristicky umiestnené na dokončenie priemyselnej citlivosti. Negatívny rohový priestor vytvára praktický hák. Unikátny tvar je zachovaný, bez zbytočných rozptylov alebo dodatkov. Výsledkom je efektívna, čistá dvojfarebná forma, ktorá je rovnako pútavá ako ergonomická.

Ocenenie

O ocenení Bronzová cena A' Design Award

Hazuto Krájacia A Servírovacia Doska je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Hazuto Krájacia A Servírovacia Doska sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Hazuto Krájacia A Servírovacia Doska skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Wood boards with metal elements or handles are not new. But fit a one-piece steel rim around it, create a corner nook, and you have an on-trend package that works as well as it looks. The aesthetic differentiators here are efficiency and form. No separate handle to disrupt the singular rectangular flow. Functionally, the rim prolongs warping. Knocks and drops are insulated. The austere stainless steel rim contrasts with the warm wood. The screws are characteristically placed to complete an industrial sensibility, communicating sturdiness. This two-tone form is clean and eye catching.
Rozmery a balenie: 230 x 14 x 325 mm
Width mm x Depth mm x Height mm
Štítky: kitchen, cutting, serving, board, wood, hazuto
Výrobná technológia: Black Walnut is selected for the wood type, due to its perfectly moderate hardness (Janka index 1010) that doesn't dull knives nor easily dent. A rich dark colour elevates the board beyond your everyday bamboo board. Edges are carefully rounded for durability and handling comfort. Food-grade 304 stainless steel is used for the rims and screws, to be long lasting and corrosion resistant. The rim has been brushed and polished multiple times, achieving a brushed effect that renders any welds miraculously invisible.
Dizajnérska výzva: The concept simplicity and execution are the most challenging parts.
It was not easy to fit the metal rim to be in full contact with the board, especially the corners. Our benchmark was always to have the rim in one continuous piece, as a demonstration of workmanship. We spent a long time testing options to ensure welding spot is invisible. Of many, only one metalworking supplier achieved our satisfaction.
The market variety is a benefit (for research) and a difficulty (to be original). To excite users in an over-saturated category is hard, but our design was readily accepted by our testers.
Výskum: Research: Online channels (e.g amazon, hktvmall), social media channels, industry reports.
Methodologies: Product Value radar chart, Aesthetic mapping, competitive analysis, small focus group meetings.
Impact on design: size to be small for space-conscious urban kitchens, but big enough for needs of small family. Material to be decorative and high performance (hardness, shape stability). Market analysis suggested to consider gifting, serving, decorating functions as well as everyday cutting. Warping is common issue so the screw locations are chosen to delay warping.
Inšpirácia: I was partly inspired by the endless technology product varieties that seemed to encompass us now. I am drawn to some of their use of contrasting metallic elements, to bold visual results. The concept culminated from a daydreaming moment, where I thought a chopping board bound by a metal rim could look engaging and robust. Coming from a metal works background myself helped inform the rim specs. Deep dive into online retailers and industry reports gave us user expectations and trends. We ended up prototyping different materials, adjusting dimensions and features before we were happy.
Trvanie projektu: Project started in October 2019, with final design completed by December 2019 and first batch samples made by 2020 January.
Pracovný postup: No instruction manuals need to be included for the endless uses of this versatile board! Hazuto board can be used for everyday cutting, or for serving bread, cheese, salad, fruits, steak. On display, it can be hung up or used as a table condiment tray for complementing most atmospheres.
Patenty: Design registration pending in Hong Kong and China.
Trademark registration pending in HK and China.
Členovia tímu: Tom Chan
Melanie Man