Dizajn Mao Tai Chun Obal na alkohol od dizajnéra Zeng Li je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2020

Mao Tai Chun Obal na alkohol

od Zeng Li

Klient: Shenzhen YUTO packaging technology co.LTD

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Farby

Dizajn

O dizajne Mao Tai Chun Obal na alkohol

Mao Tai Chun je dizajn obalu pre čínsky alkoholický nápoj. Fľaša je vyrobená z matnej zelenej keramiky, zdobená technikou tlače s vysokoteplotným vypaľovaním, s objemom 500 mililitrov. Kovové viečko sa tematicky viaže na rok potkana a je tvarované dutinovým procesom. Vonkajšia škatuľka je vyrobená z béžového špeciálneho papiera, potlačená priamymi farbami a dokončená horúcou razbou. Text a kultúrne motívy sú zámerne jednoduché a jasné. Dizajn spája motív letiacej víly so symbolom potkana, aby priblížil tradičnú čínsku kultúru mladším spotrebiteľom.

Ocenenie

O ocenení Bronzová cena A' Design Award

Mao Tai Chun Obal na alkohol je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Mao Tai Chun Obal na alkohol sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Mao Tai Chun Obal na alkohol skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
Rozmery a balenie: The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
Štítky: Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
Výrobná technológia: The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
Dizajnérska výzva: Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
Výskum: This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
Inšpirácia: Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
Trvanie projektu: The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
Pracovný postup: In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
Členovia tímu: Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang