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AgoraFloreasca UrbanTheory Mestské Rekreačné Centrum od Helen Brasinika

Dizajn AgoraFloreasca UrbanTheory Mestské Rekreačné Centrum od dizajnéra Helen Brasinika je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Zlatá cena A' Design Award v súťažnej kategórii Pohostinstvo.


ZlatáPohostinstvo· 2020

AgoraFloreasca UrbanTheory Mestské Rekreačné Centrum

od Helen Brasinika

Klient: BllendDesign & Research Office

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Pohostinstvo

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Dizajn

O dizajne AgoraFloreasca UrbanTheory Mestské Rekreačné Centrum

Projekt odkazuje na dizajn interiéru, krajiny a osvetlenia spoločných priestorov nového destinačného a rekreačného centra malého rozsahu. Cieľom bolo vytvoriť priestorovým dizajnom uvoľnenú atmosféru priamo v srdci Bukurešti. Uvítacia, vyššia mierka a skúsenostné miesto zhromažďovania, aby sa z nej mohla stať komunitná destinácia a poskytovateľ skúseností. Návrh sa zameral na výskumom informovaný dizajn, metodiku dizajnu budúcich miest a postupy manažmentu dažďovej vody s cieľom vytvoriť udržateľné mestské miesto, ktoré by prijali všetci.

Ocenenie

O ocenení Zlatá cena A' Design Award

AgoraFloreasca UrbanTheory Mestské Rekreačné Centrum je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od AgoraFloreasca UrbanTheory Mestské Rekreačné Centrum sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. AgoraFloreasca UrbanTheory Mestské Rekreačné Centrum vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti
The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
Rozmery a balenie
The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
Štítky
Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
Výrobná technológia
Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
Dizajnérska výzva
Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
Výskum
Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
Inšpirácia
The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
Trvanie projektu
Concept Design June 2018, delivery of the project December 2018.
Pracovný postup
The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
Členovia tímu
BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions
Zdroje obrázkov
Arthur Zinz Photography

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Dobrý dizajn si zaslúži veľké uznanie

A' Design Award je medzinárodné odbornou porotou udeľované ocenenie za kvalitný dizajn. Zúčastnite sa súťaže A' Design Award a získajte príležitosť na meritokratické uznanie, slávu, prestíž a publicitu pre vašu prácu. Nominujte svoju prácu na A' Design Award a súťažte o vytúženú Cenu A' Design Prize.

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