LiNing 8th Gen Vodilna trgovina – avtor Yingtao Xu

Delo LiNing 8th Gen Vodilna trgovina avtorja Yingtao Xu je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

SrebrnaInterier· 2021

LiNing 8th Gen Vodilna trgovina

avtor/ica: Yingtao Xu

Naročnik: Li Ning (China) Sports Goods Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #109123

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Barve

Dizajn

O dizajnu LiNing 8th Gen Vodilna trgovina

LiNing 8. generacije je vodilna trgovina športne blagovne znamke, ki obsega 2049 kvadratnih metrov. Zasnova črpa navdih iz tekaških stez in košarkarskih igrišč. Ob vhodu so tekaški izdelki razstavljeni pod svetlobnimi trakovi, ki spreminjajo barve in svetijo v ritmu. LED-zaslon v središču spominja na zaslone nad košarkarskimi igrišči ter uokvirja predstavitev košarkarske opreme. Notranje površine so izvedene iz preprostega cementa, police pa so izdelane iz kovine in nerjavečega jekla s teksturo ogljikovih vlaken. Police je mogoče razstaviti in reciklirati ter tako zmanjšati količino odpadkov. Izdelki so razvrščeni v jasno določena tematska območja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

LiNing 8th Gen Vodilna trgovina je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od LiNing 8th Gen Vodilna trgovina se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. LiNing 8th Gen Vodilna trgovina je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimenzije in embalaža: The store's area is 2049 sqm.
Oznake: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Proizvodna tehnologija: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Oblikovalski izziv: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Raziskave: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiracija: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Trajanje projekta: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Potek delovanja: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Člani ekipe: Designer: Xu Yingtao
Designer: Yu Danfeng
Zasluge za slike: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.