Rtl Notranje oblikovanje radijske postaje – avtor Evolution Design

Delo Rtl Notranje oblikovanje radijske postaje avtorja Evolution Design je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

SrebrnaInterier· 2021

Rtl Notranje oblikovanje radijske postaje

avtor/ica: Evolution Design

Naročnik: Evolution Design

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Interier

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Dizajn

O dizajnu Rtl Notranje oblikovanje radijske postaje

Rtl je avdio center v Berlinu v Nemčiji, ki gosti štiri radijske postaje. Center obsega 2.700 kvadratnih metrov in nudi prostor za skoraj 200 zaposlenih. Skupna nit rdečih svetlobnih profilov, neonskih luči, stenskih grafik in pohištva povezuje celotno notranjost. Sejne sobe so oblikovane kot berlinski bari, deljena stanovanja in parki. Med materiali so topovska kovina, vezan les, masiven les, steklene predelne stene, umetna opeka in preproge s teksturo džinsa. Postavitev vodi od javne recepcije do skupnega vozlišča in do pisarniških površin, načrtovanih za sodelovanje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Rtl Notranje oblikovanje radijske postaje je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Rtl Notranje oblikovanje radijske postaje se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Rtl Notranje oblikovanje radijske postaje je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The design of the entire space is linked by a Roter Faden, or common thread in German, a journey into both the world of music and the vibrant German capital. Design elements such as light profiles, neon lights, wall graphics and furniture, all in Rtl trademark red, curl through the center. A Pink Floyd inspired wall features Gold records and award trophies, while meeting rooms styled as famous Berlin bars, shared flats and verdant parks pay homage to the iconic city.
Dimenzije in embalaža: The new audio center is home to four radio stations: 104,6 Rtl, 105,5 Spree Radio, 93.6 Jam Fm and Rtl Germany's Hitradio. The total area of the audio center is 2,700 square meters, and it provides space for nearly 200 staff.
Oznake: Rtl, radio station, audio center, interior design, music, workplace
Proizvodna tehnologija: To create a loft-like interior, finishes such as gunmetal, plywood and solid wood were used alongside glazed partition walls, perforated cladding panels, faux brick, denim-textured carpets and custom-made graffiti-style murals. Handrails from Berlin U-Bahn add an urban touch. Striking lighting solutions, including custom-made lights resembling microphones and a lighting feature that suggests sunshine filtering through treetops, further evoke both the music industry and city life.
Oblikovalski izziv: The project faced two challenges. The production and broadcasting studios required specialised construction including double-studded thick gypsum walls set at angles, and interior glazing set at a slant in order to deliver an optimum sound environment. A second challenge lay in creating interiors that reflect the energy of the music industry and retain an air of timelessness, they should not date too quickly, and also cater for the variety of music styles played by the four stations.
Raziskave: The overall aim of the project was to rethink radio and audio production and to design an inspirational and technologically advanced hub for media industry workers, in which they feel comfortable, motivated and creative. Another important aspect was the integration of four separate music channels, all with their own identities, into one wing of the space, in order to deliver the synergies of one broadcasting house rather than having each station as an individual and unconnected entity.
Inspiracija: By relocating to new premises, Rtl, one of the largest media broadcasters in Europe, commissioned a state of the art audio center to house its four Berlin radio stations. Inspired by all things music, the center is designed as an inspirational journey into the world of audio entertainment. Berlin, too, plays an important part in the concept. Interiors reference the gritty, hip nature of the city and its iconic locations to give the center a unique identity.
Trajanje projekta: The project was completed in January 2021. The project duration was 2,5 years. It is located in Berlin, Germany.
Potek delovanja: The layout reflects user journeys through the space. The reception is the most public area and gives visitors an insight into the workings of a radio station. The hub, a semi-public space at the heart of the audio center, encourages employees, guests and music stars to get together, socialise and entertain. Office areas have been specifically designed and located to encourage creativity and to improve collaboration and connectivity among staff.
Patenti: Project copyrights belong to Evolution Design, 2021
Člani ekipe: Evolution Design
Zasluge za slike: Image #1: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #2: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #3: Photographer Sebastian Dörken / Max Schroeder, 2021. Image #4: Photographer Kevin Schuenemann, 2021. Image #5: Photographer Sebastian Dörken / Max Schroeder, 2021.