Aurum Embalaža za zlate lističe – avtor LLAB Design Ltd

Delo Aurum Embalaža za zlate lističe avtorja LLAB Design Ltd je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Luksuzno oblikovanje.

ZlataLuksuz· 2021

Aurum Embalaža za zlate lističe

avtor/ica: LLAB Design Ltd

Naročnik: Aurum

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Luksuz

103,406

Potrjeni dobitnik nagrade

Preverite status nagrade za #120435

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Aurum Embalaža za zlate lističe

Aurum je darilna škatla, zasnovana za užitne zlate lističe. Embalaža predstavlja surovino kot vrhunski maloprodajni izdelek. Struktura škatle se navezuje na embalažo za nakit. Eloksirana zlata kovinska ploščica z vgraviranim imenom znamke zapira škatlo in deluje kot magnetno zapiralo. Zunanjo površino tvorijo teksturiran papir, vroči tisk z zlato folijo in delni UV-lak. Trak v zgornji plasti drži po meri izdelano pinceto, tako da je zelo lahke zlate lističe mogoče preprosto prijeti. Prosojna folija ščiti zlate lističe pod njo. Škatla meri 88 krat 90 krat 65 milimetrov.

Priznanje

O nagradi Zlata nagrada A' Design Award

Aurum Embalaža za zlate lističe je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Aurum Embalaža za zlate lističe se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Aurum Embalaža za zlate lističe ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimenzije in embalaža: W88mm x D90mm x H65mm
Oznake: luxury, gold, premium, packaging
Proizvodna tehnologija: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Oblikovalski izziv: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Raziskave: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspiracija: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Trajanje projekta: Starts in Dec 2019 to Aug 2020
Potek delovanja: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Člani ekipe: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau