Delo Kallucci Boot 3D Key Art avtorja Mateus Morgan de Aguiar je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Računalniška grafika, 3D modeliranje, teksturiranje in upodabljanje.
ZlataRačunalniška grafika· 2021
Kallucci Boot 3D Key Art
avtor/ica: Mateus Morgan de Aguiar
Naročnik: Morgan Studio
Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Računalniška grafika
Potrjeni dobitnik nagrade
Preverite status nagrade za #121488Dizajn
O dizajnu Kallucci Boot 3D Key Art
Glavna ideja oblikovalca je bila skozi preproste elemente, kot so kamni, vnesti vidik vzdržljivosti in odpornosti, ki ju je izdelek potreboval, neposredno približati se njegovi uporabi in življenjskemu slogu kupca. Dodani kristali poudarijo glavni predmet in dajejo mističen pridih, ki vzbudi radovednost potencialnih strank.
Priznanje
O nagradi Zlata nagrada A' Design Award
Kallucci Boot 3D Key Art je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Kallucci Boot 3D Key Art se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Kallucci Boot 3D Key Art ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
V ozadju dizajna
Komplet za medije
Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.
- Edinstvene lastnosti
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
- Dimenzije in embalaža
- Width 5000px x Height 5000px 300dpi
- Oznake
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
- Proizvodna tehnologija
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Oblikovalski izziv
- The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
- Raziskave
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiracija
- The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
- Trajanje projekta
- I started the piece on november 21 and it took about 1 month, ending on december 21.
- Potek delovanja
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Člani ekipe
- 3D modelling and texturing: Mateus Morgan
Agency: Dote
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