Tinkoff Investment Oglasni video – avtor Egor Maraev

Delo Tinkoff Investment Oglasni video avtorja Egor Maraev je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje filmov, videov in animacij.

BronastaFilm· 2022

Tinkoff Investment Oglasni video

avtor/ica: Egor Maraev

Naročnik: Blaster Studio

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Film

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Preverite status nagrade za #122056

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Dizajn

O dizajnu Tinkoff Investment Oglasni video

Tinkoff Investment je tridesetsekundni oglasni video za bančno investicijsko storitev. V videu nastopa George Washington kot glavni lik. Sedi na kavču in je pico, utrujen in len, ter predstavlja denar. Nenavadna podoba nosi glavno idejo, da je treba denar ohranjati v dobri formi in ga spraviti v delo. Animacija združuje risano animacijo in izrezankasto animacijo, povezani z digitalnim kompozitingom. Video je bil pogosto predvajan kot preroll pred spletnimi videoposnetki in je dosegel visoko stopnjo konverzije.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Tinkoff Investment Oglasni video je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Tinkoff Investment Oglasni video se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Tinkoff Investment Oglasni video sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimenzije in embalaža: 30 seconds duration
Oznake: video, 2d animation, animation, character, advertising video
Proizvodna tehnologija: Cel animation, cutout animation, Adobe After Effects compositing
Inspiracija: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Trajanje projekta: Project started and ended in September 2020, it was targeted to russian internet audience.
Potek delovanja: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Člani ekipe: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin