Secret Exhibition Razstavna dvorana za trgovsko blago – avtor Yuan Jiang and Chen Song

Delo Secret Exhibition Razstavna dvorana za trgovsko blago avtorja Yuan Jiang and Chen Song je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

ŽeleznaInterier· 2022

Secret Exhibition Razstavna dvorana za trgovsko blago

avtor/ica: Yuan Jiang and Chen Song

Naročnik: SODA Architects

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Interier

34,090

Potrjeni dobitnik nagrade

Preverite status nagrade za #128604

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Secret Exhibition Razstavna dvorana za trgovsko blago

Skrivna razstava je razstavna dvorana za trgovsko blago, ustvarjena za Narodni muzej Kitajske. Prostor s površino 460 kvadratnih metrov združuje digitalno umetnost s podedovano kitajsko estetiko. Otokom podobne stojnice s tekočimi oblikami predstavljajo kulturne in kreativne izdelke, tako da obiskovalci blago razgledujejo kot razstavo in ne kot trgovino. Prilagojena medijska površina povezuje fizično površino z navideznim vmesnikom, medtem ko program razširjene resničnosti dodaja vzporedno digitalno plast. Sedem izbranih razstavljenih predmetov je navdihnilo tekočo reko kitajskih pismenk, prikazano na zaslonu.

Priznanje

O nagradi Železna nagrada A' Design Award

Secret Exhibition Razstavna dvorana za trgovsko blago je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Secret Exhibition Razstavna dvorana za trgovsko blago se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Secret Exhibition Razstavna dvorana za trgovsko blago zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimenzije in embalaža: 460 square meters
Oznake: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Proizvodna tehnologija: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Oblikovalski izziv: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Raziskave: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiracija: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Trajanje projekta: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Potek delovanja: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Člani ekipe: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Zasluge za slike: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai