Jelly Tea Funkcionalna prehranska storitev – avtor Ziqing Lv

Delo Jelly Tea Funkcionalna prehranska storitev avtorja Ziqing Lv je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Meta, strateško in storitveno oblikovanje.

BronastaStoritev· 2022

Jelly Tea Funkcionalna prehranska storitev

avtor/ica: Ziqing Lv

Naročnik: Zhejiang University

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Storitev

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Preverite status nagrade za #132516

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Jelly Tea Funkcionalna prehranska storitev

Jelly Tea je zdravstvena storitev in sistem funkcionalne hrane za mlade pisarniške delavce. Žele je izdelan iz kitajskega čaja in rastlin, ki se uporabljajo tako kot hrana kot tudi kot zdravilo. Izdelanih je bilo šest različic, vsaka s specifičnim učinkom in okusom. Prodajni avtomati omogočajo hitro pridobitev izdelkov, medtem ko mobilna mini aplikacija ponuja spletni nakup in preproste igre. Uporabniki opravljajo tedenske naloge, kot je dnevna telesna vadba ali zgodnje odhajanje spat, da odklenejo dodatno igralno vsebino in nagrade. Cilj je podpirati dolgoročne zdrave navade in ne le neposredne potrebe.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Jelly Tea Funkcionalna prehranska storitev je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Jelly Tea Funkcionalna prehranska storitev se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Jelly Tea Funkcionalna prehranska storitev sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Dimenzije in embalaža: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Oznake: regimen, health, Chinese tea, service design, youth, gamification, functional food
Proizvodna tehnologija: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Oblikovalski izziv: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Raziskave: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Inspiracija: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Trajanje projekta: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Potek delovanja: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Člani ekipe: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao