Amplifying Identity Notranje oblikovanje pisarne – avtor DB and B Pte Ltd

Delo Amplifying Identity Notranje oblikovanje pisarne avtorja DB and B Pte Ltd je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

SrebrnaInterier· 2022

Amplifying Identity Notranje oblikovanje pisarne

avtor/ica: DB and B Pte Ltd

Naročnik: DB&B Pte Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #137777

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Dizajn

O dizajnu Amplifying Identity Notranje oblikovanje pisarne

Amplifying Identity je notranje oblikovanje pisarne, ki se nahaja na Asia Square v Singapurju. Delovno okolje se razteza čez tri nadstropja in obsega skupno površino 9.300 kvadratnih metrov. Petdeset prostorov za sodelovanje in pet velikih sejnih sob je razporejenih po nadstropjih, da podpirajo prilagodljivo in hibridno delo. Grafike po meri, prilagojene okolju, so nameščene na hodnikih in stenskih površinah ter predstavljajo kulturo podjetja, načela vodenja in zgodovino. Za omejevanje vpliva na okolje so uporabljene preproge iz trajnostnih materialov, barve z nizko vsebnostjo hlapnih organskih spojin in conska razsvetljava.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Amplifying Identity Notranje oblikovanje pisarne je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Amplifying Identity Notranje oblikovanje pisarne se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Amplifying Identity Notranje oblikovanje pisarne je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimenzije in embalaža: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Oznake: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Proizvodna tehnologija: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Oblikovalski izziv: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Raziskave: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiracija: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Trajanje projekta: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Člani ekipe: Ricardo Celis
Victor Wong
Zasluge za slike: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/